Product and Service Management
Atypicality and Cultural SuccessJan 25, 2018 Jonah Berger and Grant Packard, 2018, 18-101-01
Why do some things catch on and others don't? This study of thousands of songs showed that atypicality may be key: A 16% increase in lyrical differentiation was associated with a one-position improvement in chart ranking.
Detecting Fictitious Consumer Reviews: A Theory-Driven Approach Combining Automated Text Analysis and Experimental DesignOct 4, 2017 Ann Kronrod, Jeffrey K. Lee, and Ivan Gordeliy, 2017, 17-124-10
How to tell if that glowing (or scathing) consumer product review is authentic.
Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm ValueSep 19, 2017 Yan Liu, Venkatesh Shankar, and Wonjoo Yun, 2017, 17-121-09
This study shows that during product recalls, doing the right thing for your customers is good for your business in the long run.
Is Service Transition a Silver Bullet for B2B Firms?Aug 07, 2017
When it makes sense to invest—and when it doesn't
Feeling Financially “Stuck” and Variety SeekingMar 10, 2017
Perceived economic mobility is key.
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