Product and Service Management
Is Service Transition a Silver Bullet for B2B Firms?Aug 07, 2017
When it makes sense to invest—and when it doesn't
Feeling Financially “Stuck” and Variety SeekingMar 10, 2017
Perceived economic mobility is key.
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?Nov 21, 2016 Thomas Dotzel and Venkatesh Shankar, 2016, 16-132
What are the return and risk outcomes of B2B and B2C service innovations?
Understanding, Measuring, and Managing ShoppabilityNov 16, 2016
Webinar featuring Raymond Burke, Indiana University
In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.
Effect of eWOM on SalesOct 23, 2016
Meta-analysis offers generalized empirical findings – what works and what doesn’t (from Journal of Marketing Research).
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