Pricing and Promotions
Lifting the Veil: The Benefits of Cost TransparencyDec 12, 2014 Bhavya Mohan, Ryan Buell, and Leslie John, 2014, 14-119
Examines when and why firms benefit from cost transparency; uses six laboratory experiments and one natural experiment where firms disclose their variable costs explicitly and directly to customers.
Insights from MSI - 2014 Issue 2Sep 11, 2014
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
Pricing in Two-Sided Markets: A Case StudySep 11, 2014
From credit cards and video games to media and dating sites, diverse two-sided markets continue to intrigue marketing researchers with their complex dynamics.
Mixed Effects of Discounts on Consumer EnjoymentAug 29, 2014
With less need to justify the expenditure, people pay less attention to consuming a discounted product.
Price Point and the Impact of Online BuzzAug 07, 2014
A study by Hyun Shin, Dominique Hanssens, Kyoo Il Kim, and Jean Choe points to the important role of price in determining how online product opinions influence purchase decisions.
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