New Product Development
Improving the New Product Development ProcessStephen J. S. Holden, 1989, 89-122
Summarizes four presentations addressing customer satisfaction, continuous innovation, and leadership commitment issues.
Interpretive Barriers to Successful Product InnovationJan 1, 1989 Deborah Dougherty, 1989, 89-114
Identifies specific organizational and social factors that impede interdepartmental collaboration on new products and suggests ways of overcoming them.
The Impact of New Product Introductions on the Market Value of FirmsJan 1, 1989 Paul K. Chaney, Timothy M. Devinney, and Russell S. Winer, 1989, 89-105
Demonstrates the usefulness of a financial economics technique—event study methodology—in a marketing application.
Prelaunch Forecasting of New Automobiles: Models and ImplementationJan 1, 1989 Glen L. Urban, John R. Hauser, and John H. Roberts, 1989, 89-104
A model provides detailed dynamic forecasts based on customer information, diffusion, and production constraints.
Pretest Market Models: A Critical EvaluationJan 1, 1986 Allan D. Shocker and William G. Hall, 1986, 86-107
Discusses concept of pretest market models; compares and contrasts four of the most commonly used models.
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