New Product Development
Consumer Response to Less-typical Product DesignsFeb 21, 2014
In an automotive setting, typical designs are preferred at lower exposure levels, but atypical designs are preferred at higher levels of exposure.
Marketing Insights on New Product GrowthFeb 18, 2014
How does innovation grow sales over time? In Innovation Diffusion and New Product Growth, Eitan Muller, Renana Peres, and Vijay Mahajan summarize research on this important marketing question.
What Drives Social Contagion in New Product Adoption?Nov 08, 2013
Christophe Van den Bulte, Wharton colleague Raghuram Iyengar, and Jeonghye Choi of Yonsei School of Business develop a framework for understanding social influence in a network.
Don’t Overlook Your Revenue Leaders’ Social ValueOct 16, 2013
Researchers Michael Haenlein and Barak Libai find that the social value of high-revenue-generating customers is particularly valuable.
Why Firms Give Customers More Than They NeedSep 27, 2013
With budgets tight, firms cannot afford to waste resources by adding more features to products than would be valued by customers.
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