|Individuals and organizations interact through many channels, on multiple screens and devices, across a myriad of touchpoints and over time. Given the ubiquity of data, there is a new opportunity for firms to more fully understand the effect and value of their marketing actions. Big data, experimentation, and new models offer new insight into the causal levers and influences in this complex, extended world.|
Producing Marketing KnowledgeNov 04, 2014
Video featuring Carl Mela, Duke University
From MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
Marketing Analytics in a Data-Rich EnvironmentJustin Max, Duke University, and Wayne Taylor, UCLA , 2014, 14-304
Summarizes the proceedings of MSI's conference, "Marketing Analytics in a Data-Rich Environment" held on July 31-August 1, 2014, in San Francisco, California.
The Marketing Research and Analytics RevolutionAlbert Valenti and Sarah Whitley, Boston University, 2014, 14-303
Summarizes the proceedings of MSI's Board of Trustees Meeting: "The Marketing Research and Analytics Revolution" held on April 10-11, 2014, in Boston, Massachusetts.
The Bayesian Revolution in Marketing ResearchJun 02, 2014
Video featuring Greg Allenby, Ohio State University
From MSI's Trustees Meeting, "The Marketing Research and Analytics Revolution," in Boston on April 10-11, 2014 (Edited highlights)
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