Metrics: Financial and Nonfinancial
Evaluating the Effects of Consumer Advertising on Market Position Over Time: How to Tell Whether Advertising Ever WorksStephen S. Bell, 1988, 88-107
Summaries of 10 presentations on the topic; includes synthesizing overview and notes of group discussions.
Valuing Market StrategiesJan 1, 1988 George S. Day and Liam Fahey, 1988, 88-112
Description of the valuation process and a critique of the benefits and limitations in practice.
Discontinuities, Value Delivery, and the Share-Return Association: A Re-Examination of the ‘Share-Causes-Profits’ ControversyJan 1, 1988 Cathy Anterasian and Lynn W. Phillips, 1988, 88-109
Develops a view of competitive advantage based upon superior value delivery to customers and outlines linkages among value delivery, competitive advantage, discontinuities, market share, and profits.
The Relationship Between Distribution and Market ShareJan 1, 1988 Paul W. Farris, James Olver, and Cornelis de Kluyver, 1988, 88-103
Develops a model of the distribution-market share relationship that explicitly accounts for the effects of compromised and uncompromised demand and the effects of manufacturer trade support on stocking levels.
Multivariate Time Series Forecasts of Market ShareJan 1, 1988 Robert M. Kleinbaum, 1988, 88-102
Describes the use of a multivariate autoregressive moving-average model implemented with time-series data; example is given using data on pickup trucks.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.