Markets and Marketing Strategy
Robert Kozinets’ Journal Must-Reads from 2014Jan 09, 2015
Robert Kozinets is Professor of Marketing at York University’s Schulich School of Business.
Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement?Oct 8, 2014 Haibing Gao, Jinhong Xie, Qi Wang, and Kenneth C. Wilbur, 2014, 14-112
Investigates how advertising before a product harm crisis announcement affects post-recall stock prices; based on 110 automakers’ product recall announcements and stock prices between 2005 and 2012.
Pricing in Two-Sided Markets: A Case StudySep 11, 2014
From credit cards and video games to media and dating sites, diverse two-sided markets continue to intrigue marketing researchers with their complex dynamics.
New Product Exclusivity May Not Be a Good ThingAug 29, 2014
Exclusivity arrangements don't allow sellers to capitalize on positive word of mouth from rival customers.
Two Centuries of Epochal Innovation and Stock Market BubblesJul 8, 2014 Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere, 2014, 14-106
Examines the potential role of epochal innovations as catalysts for stock market bubbles; compiles a census of 16 epochal innovations commercialized by the private sector in the U.S. and U.K, and measures the path of stock prices and dividends for firms involved in their commercialization.
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