Marketing Decision Support
Investigating the Performance of Budget Allocation Rules: A Monte Carlo StudyJul 23, 2013 Marc Fischer, Nils Wagner, and Sönke Albers, 2013, 13-114
In an experimental simulation study, investigates the performance of four marketing budget allocation methods to maximize discounted portfolio profit over a five-period planning horizon.
Self-serving Behavior in Price-Quality CompetitionApr 15, 2013 Marco Bertini, Daniel Halbheer, and Oded Koenigsberg, 2013, 13-107
Investigates the role of self-serving behavior in price and quality competition; identifies the conditions under which it increases or decreases firm profitability.
Big DataJoseph Davies-Gavin, Clarence Lee, and Lingling Zhang, 2013, 13-300
Summarizes the proceedings of MSI's conference on "Big Data," held at the Massachusetts Institute of Technology, Cambridge, on December 4-5, 2012.
Principles of Credible CommunicationFeb 12, 2013
Why does so much good research get underutilized, misinterpreted, or simply ignored? At MSI’s November 2012 Trustees Meeting, Michael Maslansky, CEO, maslansky + partners, offered a new set of “4Ps” for marketers.
Marketing Mix Analysis: Heuristics to Empower ActionJan 01, 2013 Paul Flugel, Vice President, Research Solutions, Catalina Marketing Corporation and Dafna Gabel, Director, Marketing Intelligence Analytics, Nestlé
For consumer packaged goods (CPG) brands, ROI is the most commonly-used metric in assessing the performance of marketing elements. A primary reason for this is…
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.