Legal and Social Issues
Exploring the Future of ConsumerismJan 1, 1981 Paul N. Bloom and Stephen A. Greyser, 1981, 81-102
Examines consumerism through a "life-cycle" model of the consumerism "industry" and the firms within it.
Problems and Challenges in Social MarketingJan 1, 1981 Paul N. Bloom and William D. Novelli, 1981, 81-101
Applies conventional marketing approaches to analysis of problems facing social agencies and organizations in eight decision-making areas.
Marketers’ Potential Contribution to Regulatory ReformJan 1, 1980 G. David Hughes, 1980, 80-113
Discusses possible ways marketers can use their knowledge and talents to contribute to regulatory reform.
Determinants of Variations in the Advertising-to-Sales Ratio: A Comparison of Industry and Firm StudiesJan 1, 1980 Paul W. Farris and Mark S. Albion, 1980, 80-107
Seeks to explain variations in advertising intensity among industries, and also among companies and brands in the same industry, in terms of factors such as market share and industry concentration.
Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary DataJan 1, 1980 Caroline Henderson, Robert J. Kopp, Leslie Isler, and Scott Ward, 1980, 80-106
Analyzes data from a diary study of 255 children to examine the relative strength of advertising and family influences on children's expressed desires for products and what factors, including advertising, shape parents' responses to requests.
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