Legal and Social Issues
Competing in a Deregulated or Volatile MarketLauren K. Wright, 1987, 87-114
Summaries of eleven presentations on the topic, focusing on how pricing, quality, and service-line bundling may be used as strategic tools.
How Multinationals Can Cope With Gray Market ImportsJan 1, 1987 S. Tamer Cavusgil and Ed Sikora, 1987, 87-109
Classifies types of strategic actions management can take to counteract gray market activity; illustrates arguments with examples of how multinational corporations have acted when confronted with gray market competition.
Nutrition Information in the SupermarketJan 1, 1985 J. Edward Russo, Richard Staelin, Gary J. Russell, and Barbara L. Metcalf, 1985, 85-100
Compares consumer response to alternative formats for displaying nutrition information based on results of a large in-store field study.
Exploring the Future of ConsumerismJan 1, 1981 Paul N. Bloom and Stephen A. Greyser, 1981, 81-102
Examines consumerism through a "life-cycle" model of the consumerism "industry" and the firms within it.
Problems and Challenges in Social MarketingJan 1, 1981 Paul N. Bloom and William D. Novelli, 1981, 81-101
Applies conventional marketing approaches to analysis of problems facing social agencies and organizations in eight decision-making areas.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.