Legal and Social Issues
Rumination and Financial Decision Making among the PoorOct 13, 2016 Gita Venkataramani Johar, Rachel Meng, and Keith Wilcox, 2016, 16-129
Why do economically disadvantaged consumers make myopic financial decisions such as overborrowing and taking on harmful loans? This study points to "financial rumination" and tests two strategies for reducing ruminative thinking to improve financial decision making.
The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health AppealsOct 7, 2016 Meng-Hua Hsieh, Chethana Achar, and Nidhi Agrawal, 2016, 16-128
Actionable insights for managers on how to boost the persuasive power of "detection" health messages.
How Customers Feel about Your Data PracticesAug 25, 2016
And what companies can do about it
Why Marketers Aren’t Ready for the IoTJul 14, 2016
Sam Ransbotham is among the data analytics experts speaking at MSI’s September 30 conference, “Marketing in the Consumer Internet of Things.” The conference is aimed at marketers who want to get ahead of what many see as a coming revolution in the way firms and consumers interact
The Dark Side of Big Data’s Effect on Firm PerformanceFeb 17, 2016 Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, 2016, 16-104
A rare customer-centric perspective on firms' customer data use, based on event study of data security breaches affecting 167 public companies
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