Legal and Social Issues
A Marketer’s Roadmap to Sustainable InnovationsNov 23, 2015
Texas A&M professor Rajan Varadarajan addresses the “imperative” for legacy or established firms to invest in developing sustainable innovation capabilities.
Reputation as a Strategic DifferentiatorMay 05, 2015
“With public trust in business at an all-time low, companies should think of reputation as the most valuable asset they have,” says Dartmouth’s Paul Argenti. As Professor of Corporate Communication at the Tuck School of Business, he is one of the world’s leading experts on the topic of corporate reputation.
Sharon Shavitt’s Journal Must-Reads from 2014Jan 09, 2015
Sharon Shavitt is Walter H. Stellner Professor of Marketing, and Professor in the Department of Psychology and at the Survey Research Laboratory at the University of Illinois.
Robert Kozinets’ Journal Must-Reads from 2014Jan 09, 2015
Robert Kozinets is Professor of Marketing at York University’s Schulich School of Business.
Market-Making with Personal DataNov 06, 2014
John Deighton, Harvard Business School
From MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
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