Legal and Social Issues
The Socially Responsible CMOMay 22, 2017 Peren Ozturan and Amir Grinstein, 2017, 17-110-05
On the path toward marketing excellence, CMOs should place high priority on social responsibility efforts, this study suggests.
Brand Damage from Product Harm and Corporate Social Irresponsibility: How Deep and How Long?Nov 29, 2016 Max Backhaus and Marc Fischer, 2016, 16-133
Marketers, take note: Corporate socially irresponsible behavior can have a devastating effect on one of the most valuable corporate assets, the brand.
Rumination and Financial Decision Making among the PoorOct 13, 2016 Gita Venkataramani Johar, Rachel Meng, and Keith Wilcox, 2016, 16-129
Why do economically disadvantaged consumers make myopic financial decisions such as overborrowing and taking on harmful loans? This study points to "financial rumination" and tests two strategies for reducing ruminative thinking to improve financial decision making.
The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health AppealsOct 7, 2016 Meng-Hua Hsieh, Chethana Achar, and Nidhi Agrawal, 2016, 16-128
Actionable insights for managers on how to boost the persuasive power of "detection" health messages.
How Customers Feel about Your Data PracticesAug 25, 2016
And what companies can do about it
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