Legal and Social Issues
How Politics Can Influence Shopping BehaviorOct 31, 2018
Nailya Ordabayeva, Boston College
The polarized political climate is impacting the marketplace; consumers increasingly take a political stand through their actions and expect companies to do the same.
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad EffectivenessJun 14, 2018
Leslie John, Harvard University
How will targeted ads fare in the face of increased consumer awareness?
Medicine Meets Marketing: Do Customer Insights Matter in Healthcare?May 16, 2018 Stuart A. Grant, Duke University
Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves
Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint ResolutionMay 10, 2018 Catherine Tucker and Shuyi Yu, 2018, 18-111-05
Using an instrumental variables approach to address endogeneity in mobile app use, the authors find that mobile communications technology can lead to fairer outcomes in customer treatment.
Targeting and Privacy in Mobile AdvertisingFeb 22, 2018 Hema Yoganarasimhan, University of Washington
Mobile in-app advertising is growing in popularity. While these ads have excellent user-tracking properties through mobile device IDs, they have raised concerns among privacy advocates.
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