Integrated Customer Experiences
|Consumers are increasingly in control of the information flow. And marketers now have the ability to customize experiences, offers, and content. The key issue is getting marketing “right” in real time, whether B2B or B2C. How should firms design and serve up their offerings so that they are relevant in context — hitting just the right “notes” at the right point in the path to purchase or decision journey?|
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future DirectionsAug 15, 2017 E. Ascarza, S. Neslin, O. Netzer, Z. Anderson, P. Fader, S. Gupta, B. Hardie, A. Lemmens, B. Libai, D.Neal, F.Provost, R.Schrift, 2017, 17-118
Going beyond the “retain/not retain” view of retention, this framework centers on continued transactions and applies to a wide range of businesses.
Anticipating Customers’ Next StepsAug 07, 2017
How marketers can fully capitalize on smartphones' expanded potential to improve mobile campaigns and customer experiences
Can Loyalty Programs Go Wrong?Jul 26, 2017
A managerial dilemma: Loyalty reward programs can drive incremental revenue, but they may damage relationships with high-value customers who don’t reach their program goals.
Content Marketing: Using Media Content to Create Brand ValueJul 13, 2017
Webinar featuring Bobby J. Calder
Content marketing is increasingly recognized as an important marketing activity. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively.
Content Marketing: Using Media Content to Create Brand ValueJul 13, 2017 Webinar featuring Bobby J. Calder
Content marketing is increasingly recognized as an important marketing activity. Yet many companies struggle to define content marketing and appreciate how it can contribute to their business. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.