Will It Ever Fly? Modeling the Takeoff of Really New Consumer DurablesJan 1, 1997 Peter N. Golder and Gerard J. Tellis, 1997, 97-127
Analyzes takeoff-or dramatic increase in sales-in really new consumer durables. Examines time-to-takeoff as well as price reduction, nominal price, and penetration at takeoff. Offers a model for predicting takeoff one year ahead and at product's introduction.
Organizational Innovation for Effective New Product DevelopmentRajesh Chandy and Anne Stringfellow, 1995, 95-120
Summarizes 12 presentations on the new product development process, including work on factors that contribute to its success and on the management of cross-functional development teams.
Technological Consumer Products in Everyday Life: Ownership, Meaning, and SatisfactionJan 1, 1995 David Glen Mick and Susan Fournier, 1995, 95-104
Describes findings from a three-and-a-half year study of satisfaction with technological products, using pre-purchase and post-purchase interviews to examine sociocultural milieu, personal contexts, and meaning in product satisfaction.
And Now for Something Completely Different: Really New ProductsMarjorie Adams and Joe LaCugna, 1994, 94-124
Summarizes presentations dealing with the challenges involved in developing and introducing really new products.
Interpretive Barriers to Successful Product InnovationJan 1, 1989 Deborah Dougherty, 1989, 89-114
Identifies specific organizational and social factors that impede interdepartmental collaboration on new products and suggests ways of overcoming them.
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