Best Firms More Alike Than Different—Around the GlobeJan 01, 1997
Regardless of country of origin, successful companies use similiar organizational strategies.
Will It Ever Fly? Modeling the Takeoff of Really New Consumer DurablesJan 1, 1997 Peter N. Golder and Gerard J. Tellis, 1997, 97-127
Analyzes takeoff-or dramatic increase in sales-in really new consumer durables. Examines time-to-takeoff as well as price reduction, nominal price, and penetration at takeoff. Offers a model for predicting takeoff one year ahead and at product's introduction.
Organizational Innovation for Effective New Product DevelopmentRajesh Chandy and Anne Stringfellow, 1995, 95-120
Summarizes 12 presentations on the new product development process, including work on factors that contribute to its success and on the management of cross-functional development teams.
Technological Consumer Products in Everyday Life: Ownership, Meaning, and SatisfactionJan 1, 1995 David Glen Mick and Susan Fournier, 1995, 95-104
Describes findings from a three-and-a-half year study of satisfaction with technological products, using pre-purchase and post-purchase interviews to examine sociocultural milieu, personal contexts, and meaning in product satisfaction.
And Now for Something Completely Different: Really New ProductsMarjorie Adams and Joe LaCugna, 1994, 94-124
Summarizes presentations dealing with the challenges involved in developing and introducing really new products.
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