Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping StrategiesJan 1, 1998 David Glen Mick and Susan Fournier, 1998, 98-112
Develops a framework of consumer experiences with technology; identifies and organizes the behavioral strategies consumers use to cope with the "paradoxes" (e.g., control/chaos) offered by technology ownership.
Beyond “Business as Usual”: Making the Product-to-Organization ConnectionJan 01, 1998
How can firms take advantage of product innovation? This study describes the capacities that enable effective product innovation—and the organizational obstacles that constrain it.
Best Firms More Alike Than Different—Around the GlobeJan 01, 1997
Regardless of country of origin, successful companies use similiar organizational strategies.
Will It Ever Fly? Modeling the Takeoff of Really New Consumer DurablesJan 1, 1997 Peter N. Golder and Gerard J. Tellis, 1997, 97-127
Analyzes takeoff-or dramatic increase in sales-in really new consumer durables. Examines time-to-takeoff as well as price reduction, nominal price, and penetration at takeoff. Offers a model for predicting takeoff one year ahead and at product's introduction.
Organizational Innovation for Effective New Product DevelopmentRajesh Chandy and Anne Stringfellow, 1995, 95-120
Summarizes 12 presentations on the new product development process, including work on factors that contribute to its success and on the management of cross-functional development teams.
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