Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really WorthApr 13, 2017 Elie Ofek, Harvard University
Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.
C_RIOSITY: Where Are U?Feb 28, 2017
Webinar featuring Spencer Harrison, Boston College
Spencer Harrison will show how curiosity works at work, how it can help people be more creative, and how you can spark creativity in your employees.
Digital Disruption: Insights from SpotifyOct 23, 2016
Overall revenue effects of streaming are positive (from International Journal of Research in Marketing).
Putting More Science in InnovationJun 28, 2016
In June, MSI joined with the Journal of Product Innovation Management to co-sponsor a research workshop on “Innovations in Data-Rich Environments” at the University of Tennessee’s Haslam College of Business.
How Free Digital Products GrowJun 12, 2015
As "free" becomes a dominant model, what does this mean for marketers?
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