Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological ChangeOct 25, 2018 Deepa Chandrasekaran, Gerard J. Tellis, and Gareth M. James, 2018, 18-134-10
Based on a multi-country dataset, this study models five adopter segments for successive technologies and shows how each may contribute to cannibalization and disruption of incumbents.
Using Artificial Intelligence and Blockchain to Unlock the $3 Trillion Mobile EconomySep 14, 2018 Anindya Ghose, New York University
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than $3 trillion mobile economy. Anindya Ghose will present how firms can harness the nine forces shaping the mobile economy, resolve consumer behavioral contradictions, and delight consumers - all at the same time - with a mobile strategy.
Broadening Customer Understanding through Holistic Customer Job and Behavioral ResearchMay 16, 2018 Mark Schneid, Head of Environmental Science, North America, Bayer Crop Science
Moving beyond a narrow view of customers can create transformational innovation opportunities. Mark Schneid will describe research to understand how Bayer Crop Science can contribute to customers’ success by improving their holistic job outcomes.
Prediction Machines: The Simple Economics of Artificial IntelligenceApr 13, 2018 Avi Goldfarb, University of Toronto
Avi Goldfarb will recast the rise of AI as a drop in the cost of prediction, lifting the curtain on the AI-is-magic hype. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.
Best of MSI: Innovation: Harbingers of Failure and SuccessJan 30, 2018 Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.
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