Innovation and Disruption
|In an age of disruption, marketers need new knowledge and new models on designing, developing, and bringing new products, services, and experiences to market. In addition, marketers are seeking new approaches to enable them to forecast, identify, and respond to market disruption and next-generation business models.|
Fostering Creativity at Work: Lessons from LegosOct 13, 2017 Page Moreau, University of Wisconsin – Madison
Page Moreau will discuss the barriers that often hamper our creative performance and will offer tools to overcome those challenges.
Innovation, Harbingers of Failure and SuccessOct 13, 2017 Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.
Effects of Streaming on ConsumptionAug 09, 2017
Insights from the music industry
Editing Entertainment: Length Constraints, Product Quality, and the Case of the Motion Picture IndustryJun 23, 2017 A. Peter McGraw, Anika Stuppy, and Justin Pomerance, 2017, 17-114
Entertainment producers spend billions of dollars and countless hours creating motion pictures, so why are there so many bad movies? This study looks at how time constraints affects product quality.
Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really WorthApr 13, 2017
Webinar featuring Elie Ofek, Harvard University
Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.
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