Innovation and Disruption
|In an age of disruption, marketers need new knowledge and new models on designing, developing, and bringing new products, services, and experiences to market. In addition, marketers are seeking new approaches to enable them to forecast, identify, and respond to market disruption and next-generation business models.|
Marketing in the Real-Time FutureJan 25, 2017
Uncertainty was in the air on November 10, 2016, when marketing executives and academics came together for MSI’s Board of Trustees Meeting in San Francisco. How can marketers prosper, and prepare for what(ever) lies ahead?
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and DiscoveryDec 28, 2016 Hannes Datta, George Knox, and Bart J. Bronnenberg, 2016, 16-136
Consumer adoption of music streaming boosts play counts and variety of listening; it also increases consumers' discovery of new digital content.
Consumer and Object Experience in the Internet of Things: An Assemblage Theory ApproachDec 7, 2016 Donna L. Hoffman and Thomas P. Novak, 2016, 16-134
Traditional understandings of consumer experience fall short when it comes to the consumer Internet of Things. Here's a new framework to conceptualize consumer (and object) experience in these complex, interactive environments.
Digital Disruption: Insights from SpotifyOct 23, 2016
Overall revenue effects of streaming are positive (from International Journal of Research in Marketing).
Why Marketers Aren’t Ready for the IoTJul 14, 2016
Sam Ransbotham is among the data analytics experts speaking at MSI’s September 30 conference, “Marketing in the Consumer Internet of Things.” The conference is aimed at marketers who want to get ahead of what many see as a coming revolution in the way firms and consumers interact
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