Does Country-of-Origin Matter? Some Findings from a Cross-Cultural Study of Consumer Views About Foreign ProductsJan 1, 1987 N. G. Papadopoulos, L. A. Heslop, F. Graby, and G. Avlonitis, 1987, 87-104
Explores key dimensions of the country-of-origin issue; relates the "made in" image of a product to the total image of that product at the instant a consumer makes a purchase decision.
The Multinational Corporation’s Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost ExplanationJan 1, 1987 Hubert Gatignon, and Erin Anderson, 1987, 87-103
Proposes a transaction cost explanation for the degree of control (type of equity position) a multinational corporation will seek when it enters a new national market; uses data on 1,267 foreign market entried made by U.S. multinationals; and presents management implications.
Standardizing International Entry, Positioning, and Distribution StrategiesHanns Ostmeier, 1986, 86-111
Summaries of papers and discussions dealing with entry, positioning, and distribution strategies; counterpoints business and academic perspectives.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.