The Multinational Corporation’s Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost ExplanationJan 1, 1987 Hubert Gatignon, and Erin Anderson, 1987, 87-103
Proposes a transaction cost explanation for the degree of control (type of equity position) a multinational corporation will seek when it enters a new national market; uses data on 1,267 foreign market entried made by U.S. multinationals; and presents management implications.
Standardizing International Entry, Positioning, and Distribution StrategiesHanns Ostmeier, 1986, 86-111
Summaries of papers and discussions dealing with entry, positioning, and distribution strategies; counterpoints business and academic perspectives.
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