Consumer Response to the Evolving Retailing LandscapePrepared by Denise Dahlhoff, 2017, 17-302
As retailing undergoes drastic change, consumers are shopping and buying in new and different ways. At this conference, held at the Wharton School on June 22-23, 2017, leading scholars and select industry experts discussed how this changing landscape has transformed the consumer decision journey.
How Firms Can Shape the Customer Experience for Greater Success in Online RetailingAug 16, 2017 Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier, 2017, 17-119-08
Insights on how retailers can adapt online “storefront” design elements for different brands and products.
Managing in-store traffic flowJun 28, 2017
A Journal of Consumer Research study shows how changes in flooring can affect consumers’ perceptions of goal progress--and speed up or slow down their walking pace.
How Product/Channel Decisions Influence Customer ValueMar 10, 2017
And what marketers can do about it
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and DiscoveryDec 28, 2016 Hannes Datta, George Knox, and Bart J. Bronnenberg, 2016, 16-136
Consumer adoption of music streaming boosts play counts and variety of listening; it also increases consumers' discovery of new digital content.
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