Retail Patronage BehaviorJan 1, 1980 Edgar A. Pessemier, 1980, 80-112
Describes key measures of retail patronage behavior and shows how formal quantitative analysis of patronage behavior can help guide strategic merchandising decisions.
Retail Assortments Some Theoretical and Applied ProblemsJan 1, 1980 Edgar A. Pessemier, 1980, 80-111
Demonstrates how techniques for measuring both quantitative and qualitative elements of a retail assortment can help managers achieve and control retail inventories more effectively.
The Economics of Health and Beauty Aids and General Merchandise Distribution Among Retailers and Service MerchandisersJan 1, 1980 Walter J. Salmon, Robert D. Buzzell, and Ronald Curhan, 1980, 80-110
Compares performance results by product category and by mode of distribution, based on data from 15 supermarket firms, 5 convenience store companies, and 15 service merchandisers.
Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary HypothesesJan 1, 1979 Robert F. Young, 1979, 79-112
Treats the significance of co-op advertising as both a consumer-directed and trade-oriented promotion tool.
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