Managing Marketing Channel RelationshipsJan 1, 1985 William T. Ross, 1985, 85-106
Highlights research issues concerning the structure and management of distribution channels; issues were raised during a conference sponsored by MSI/Duke University.
Nutrition Information in the SupermarketJan 1, 1985 J. Edward Russo, Richard Staelin, Gary J. Russell, and Barbara L. Metcalf, 1985, 85-100
Compares consumer response to alternative formats for displaying nutrition information based on results of a large in-store field study.
Identifying Competitive Brand Relationships When Consumers Seek VarietyJan 1, 1984 Leigh McAlister and James M. Lattin, 1984, 84-105
Supplies new technique for inferring competitive relationships from brand-choice data; compares results in a sample application to those produced by three existing techniques.
Trade Promotion by Grocery Products Manufacturers: A Managerial PerspectiveJan 1, 1982 John A. Quelch, 1982, 82-106
Provides overview of trade promotion issues and recommendations as to how manufacturers can better manage and evaluate promotions.
The Effect of Manufacturer Advertising on Retail PricingJan 1, 1981 Mark S. Albion and Paul W. Farris, 1981, 81-105
Evaluates the relationship between manufacturer advertising and retail gross margins using information on 488 brands in 51 product categories sold through a supermarket chain.
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