Viewpoints on the Changing Consumer Goods Distribution SceneRandolph E. Bucklin and Diane H. Schmalensee, 1987, 87-112
Summaries of nine presentations on the topic. Also includes synthesizing introduction which identifies recurring themes.
Factors Influencing Grocery Retailers’ Support of Trade PromotionsJan 1, 1986 Ronald C. Curhan and Robert J. Kopp, 1986, 86-104
Studies data from 150 trade deals to develop eight factors predictive of retailers' deal acceptance and promotional performance.
Point-of-Purchase Behavior and Price Perceptions of Supermarket ShoppersJan 1, 1986 Peter R. Dickson and Alan G. Sawyer, 1986, 86-102
Uses the results of an in-store field study to assess how much time consumers spend at the point of purchase, the number of brands/sizes inspected, accuracy of price recall and recall of price special, comparison shopping, and reasons for price checking.
Shopping for Appliances: Consumers’ Strategies and Patterns of Information SearchJan 1, 1985 William L. Wilkie and Peter R. Dickson, 1985, 85-108
Reports results of a national survey of consumers' information search for major household goods; updates, replicates, and extends other research in this area.
Managing Marketing Channel RelationshipsJan 1, 1985 William T. Ross, 1985, 85-106
Highlights research issues concerning the structure and management of distribution channels; issues were raised during a conference sponsored by MSI/Duke University.
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