Shopping for Appliances: Consumers’ Strategies and Patterns of Information SearchJan 1, 1985 William L. Wilkie and Peter R. Dickson, 1985, 85-108
Reports results of a national survey of consumers' information search for major household goods; updates, replicates, and extends other research in this area.
Managing Marketing Channel RelationshipsJan 1, 1985 William T. Ross, 1985, 85-106
Highlights research issues concerning the structure and management of distribution channels; issues were raised during a conference sponsored by MSI/Duke University.
Nutrition Information in the SupermarketJan 1, 1985 J. Edward Russo, Richard Staelin, Gary J. Russell, and Barbara L. Metcalf, 1985, 85-100
Compares consumer response to alternative formats for displaying nutrition information based on results of a large in-store field study.
Identifying Competitive Brand Relationships When Consumers Seek VarietyJan 1, 1984 Leigh McAlister and James M. Lattin, 1984, 84-105
Supplies new technique for inferring competitive relationships from brand-choice data; compares results in a sample application to those produced by three existing techniques.
Trade Promotion by Grocery Products Manufacturers: A Managerial PerspectiveJan 1, 1982 John A. Quelch, 1982, 82-106
Provides overview of trade promotion issues and recommendations as to how manufacturers can better manage and evaluate promotions.
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