Understanding, Measuring, and Managing ShoppabilityNov 16, 2016
Webinar featuring Raymond Burke, Indiana University
In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.
The Impact of Buying “Fit” Products on Customer Learning and Profitability in Multichannel SettingsJul 22, 2016 Chun-wei Chang, Jonathan Z. Zhang, and Scott A. Neslin, 2016, 16-120
In multichannel environments, marketing communications can enhance customer learning about products with high quality and preference uncertainty, helping move them toward a more profitable "trusting" state.
Board of Trustees Meeting: Finding Growth in DisruptionPrepared by Scott Cowley, Matt Godfrey, and Ainslie Schultz, 2016, 16-304
Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.
Partnering with the FrenemyFeb 12, 2016
Webinar featuring Sandy Jap, Emory University
Partnering holds the promise of all things good, so why do business partnerships and alliances fail so often?
A New Wave of Digital Disruption ModelsNov 09, 2015 Cheryl Han, Co-Founder, Keaton Row
In recent years, in a new wave of digital disruption, businesses are separating consumption activities that traditionally went together: content and advertising…
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.