Online Marketplace AdvertisingMay 14, 2018 Hana Choi and Carl F. Mela, 2018, 18-112-05
This study examines the trade-off between advertising revenue and transaction revenue for online marketplaces. Results suggest that lowering the cost-per-action (fees) and increasing the cost-per-consideration (clicks) yields a “win-win" outcome for the platform and its advertisers.
The Geography of Poverty and Nutrition: Food Deserts and Food Choices across the United StatesMay 10, 2018 Hunt Allcott, Rebecca Diamond, and Jean-Pierre Dubé, 2018, 18-110-05
Exposing low-income households to the same grocery store availability and prices as high-income households reduced nutritional inequality by only 9%.
Multichannel Management in the 21st CenturyApr 19, 2018
Webinar featuring Sandy Jap
In this webinar, Sandy Jap will discuss the changes in how customers are buying and what firms need to do about it in an increasingly multichannel world.
5 Must-reads from Dartmouth’s Kusum AilawadiJan 15, 2018
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
Innovation, Harbingers of Failure and SuccessOct 13, 2017 Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.
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