How Product/Channel Decisions Influence Customer ValueMar 10, 2017
And what marketers can do about it
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and DiscoveryDec 28, 2016 Hannes Datta, George Knox, and Bart J. Bronnenberg, 2016, 16-136
Consumer adoption of music streaming boosts play counts and variety of listening; it also increases consumers' discovery of new digital content.
Understanding, Measuring, and Managing ShoppabilityNov 16, 2016
Webinar featuring Raymond Burke, Indiana University
In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.
The Impact of Buying “Fit” Products on Customer Learning and Profitability in Multichannel SettingsJul 22, 2016 Chun-wei Chang, Jonathan Z. Zhang, and Scott A. Neslin, 2016, 16-120
In multichannel environments, marketing communications can enhance customer learning about products with high quality and preference uncertainty, helping move them toward a more profitable "trusting" state.
Board of Trustees Meeting: Finding Growth in DisruptionPrepared by Scott Cowley, Matt Godfrey, and Ainslie Schultz, 2016, 16-304
Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.
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