Manufacturer’s Entry in the Product-Sharing MarketSep 6, 2018 Baojun Jiang, Lin Tian, and Yifan Xu, 2018, 18-125-09
When should manufacturers respond to peer-to-peer product sharing with their own direct rental services? This game-theoretic model captures some key trade-offs for firms.
How to Succeed in Emerging MarketsAug 29, 2018
Jagdish Sheth, Emory University
Emerging markets including China and India are the next growth opportunities for most products and services, yet many companies fail in emerging markets despite great brands and high-quality products. This webinar will discuss eight marketing strategies for business success in these markets.
The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless DisruptionAug 09, 2018
Barbara Kahn, University of Pennsylvania
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. In this webinar, Barbara Kahn will examine the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.
Online Marketplace AdvertisingMay 14, 2018 Hana Choi and Carl F. Mela, 2018, 18-112-05
This study examines the trade-off between advertising revenue and transaction revenue for online marketplaces. Results suggest that lowering the cost-per-action (fees) and increasing the cost-per-consideration (clicks) yields a “win-win" outcome for the platform and its advertisers.
The Geography of Poverty and Nutrition: Food Deserts and Food Choices across the United StatesMay 10, 2018 Hunt Allcott, Rebecca Diamond, and Jean-Pierre Dubé, 2018, 18-110-05
Exposing low-income households to the same grocery store availability and prices as high-income households reduced nutritional inequality by only 9%.
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