5 Must-reads from Dartmouth’s Kusum AilawadiJan 15, 2018
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
Innovation, Harbingers of Failure and SuccessOct 13, 2017 Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.
Consumer Response to the Evolving Retailing LandscapePrepared by Denise Dahlhoff, 2017, 17-302
As retailing undergoes drastic change, consumers are shopping and buying in new and different ways. At this conference, held at the Wharton School on June 22-23, 2017, leading scholars and select industry experts discussed how this changing landscape has transformed the consumer decision journey.
How Firms Can Shape the Customer Experience for Greater Success in Online RetailingAug 16, 2017 Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier, 2017, 17-119
Insights on how retailers can adapt online “storefront” design elements for different brands and products.
Managing in-store traffic flowJun 28, 2017
A Journal of Consumer Research study shows how changes in flooring can affect consumers’ perceptions of goal progress--and speed up or slow down their walking pace.
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