Customer Relationships and Experiences
Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep LearningJul 9, 2018 Xiao Liu, Dokyun Lee, and Kannan Srinivasan, 2018, 18-117-07
What matters most in consumer reviews? Based on 500,000 reviews in nearly 600 product categories, this analysis shows that content about product aesthetics and price significantly affect conversion across almost all categories.
What Makes An Experience Irresistible?May 16, 2018 Adam Alter, New York University
Why do people return to some ideas, products, experiences, and brands over and over again, while others fade from memory and interest almost immediately?
How Human Behavior Works Against Us When It Comes to Saving Adequately for RetirementMay 16, 2018 Justin Clowes, Senior Marketing Manager, The Vanguard Group
Learn from Vanguard's Justin Clowes how the deck is really stacked against the participant when it comes to saving for retirement and how small incremental steps may help create more positive outcomes.
Shut Up and Listen to MeMay 02, 2018 Frank Grillo, Chief Marketing Officer, Harte Hanks
It’s time we start seeing customers in the digital world as the humans they really are; treat them that way; earn their trust by paying attention to what they want and need; and engage them in the conversations they want to have.
3 Journal Must-reads from Harvard’s Michael NortonApr 18, 2018
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
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