Customer Relationships and Experiences
Board of Trustees Meeting: Customer Experience Beyond the HypePrepared by Tianqi Chen, Chang-Yuan Lee, and Tyrha Lindsey-Warren, 2017, 17-301
Experts in quantitative, behavioral, and strategic domains focused on key questions about design, implementation, and measurement of customer experience and customer journeys, when those “customers” may be buyers, shoppers, or consumers.
Mobile Targeting Using Customer Trajectory PatternsApr 18, 2017 Anindya Ghose, Beibei Li, and Siyuan Liu, 2017, 17-108
In a large-scale field experiment, "trajectory-based" targeting facilitated higher revenues for the focal store and the shopping mall
Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really WorthApr 13, 2017
Webinar featuring Elie Ofek, Harvard University
Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.
CX Trends: What’s Real and What’s NextApr 07, 2017 Steven Pepe, Director of Customer Experience, GE
Some of today’s CX trends can be distracting for marketers, but certain innovations are becoming more and more tangible in 2017.
*Key Takeaways: Customer Experience Beyond the HypeApr 07, 2017
Key takeways and highlights from Spring 2017 Board of Trustees Meeting: Customer Experience Beyond the Hype
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