Cultivating the Customer Asset
The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand EvaluationsJun 4, 2018 Daniel M. Zane, Robert W. Smith, and Rebecca Walker Reczek, 2018, 18-115-06
In our fractured media environment, background ads can shape consumer attitudes towards brands, and can even create more positive evaluations.
Building Up Behavioral Insights Muscle to Drive Organizational TransformationMay 24, 2018 Ginny Too, Executive Director, Comcast
In this talk, Ginny will share Xfinity’s journey in leveraging customer behavior to drive the brand’s transformation.
Broadening Customer Understanding through Holistic Customer Job and Behavioral ResearchMay 16, 2018 Mark Schneid, Head of Environmental Science, North America, Bayer Crop Science
Moving beyond a narrow view of customers can create transformational innovation opportunities. Mark Schneid will describe research to understand how Bayer Crop Science can contribute to customers’ success by improving their holistic job outcomes.
How Human Behavior Works Against Us When It Comes to Saving Adequately for RetirementMay 16, 2018 Justin Clowes, Senior Marketing Manager, The Vanguard Group
Learn from Vanguard's Justin Clowes how the deck is really stacked against the participant when it comes to saving for retirement and how small incremental steps may help create more positive outcomes.
Stopping “Hedonic Decline” of Once Loved ProductsMay 16, 2018 Jeff Galak, Carnegie Mellon University
Jeff Galak will discuss the latest research that speaks to how firms can slow down “hedonic decline” and keep consumers enjoying the products that they own and (hopefully) choose to repurchase.
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