Cultivating the Customer Asset
Why Songs Are Like Monetary Losses: Leveraging Insights from the Neurophysiology of Memory to Strengthen Our Understanding of Consumer ExperiencesJan 17, 2019 Martin Reimann, Chinmai Basavaraj, Armin Heinecke, Kobus Barnard, and Michael I. Norton, 2019, 19-104-01
This study offers Interesting insight into the possible neurophysiological and psychological mechanisms of experiential (vs. monetary) decision making.
Measuring the Impact of a Single Negative Consumer Review on Online Search and Purchase Decisions Through a Quasi-Natural ExperimentJan 17, 2019 Marton Varga and Paulo Albuquerque, 2019, 19-103-01
A retailer's "newest first" display policy enabled researchers to quantfy the impact of just one bad product review.
Best of MSI - The Psychology of Innovation: Applications to Technology and HealthcareJan 10, 2019
Stacy Wood, North Carolina State University
The psychological side of innovation is a powerful, but often overlooked, factor in the successful launch and adoption of new products and services.
Market Positioning Using Cross-Reward Effects in a Coalition Loyalty ProgramJan 9, 2019 Valeria Stourm, Eric T. Bradlow, and Peter S. Fader, 2019, 19-101-01
This study uses a unique dataset from a coalition loyalty program to assess how shared points across partner stores influence customer purchases.
How Consumer Empathy Drives Platform SuccessJan 7, 2019 Markus Giesler, Ela Veresiu, and Ashlee Humphreys , 2019, 19-100-01
As platform companies try to create trust and build legitimacy in their market, empathetic consumer narratives can compete with the risk narratives promoted by others.
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