5 Things I Know About Marketing – Scott McDonald, The ARFJul 19, 2017
"Marketers often live inside their own brand bubble, imagining that consumers are paying much closer attention than, in fact, they are," says ARF President Scott McDonald. "At best, people are paying partial attention. . . . This is one of the reasons why advertising needs to be sustained."
Managing in-store traffic flowJun 28, 2017
A Journal of Consumer Research study shows how changes in flooring can affect consumers’ perceptions of goal progress--and speed up or slow down their walking pace.
Being in the Moment: The Effects of Ephemeral Communication in Social MediaJun 8, 2017 Ran Kivetz and Daniel He, 2017, 17-112
Ephemeral messaging causes people to be more "in the moment" and can improve relations on social media as well as improve customer-firm communication.
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision MakingMay 10, 2017 Ryan Hamilton and Uma R. Karmarkar, 2017, 17-109
Science has a lot to say about how customers make decisions. This frameworks helps marketers apply what's most relevant to their customer, product, and category.
-Key Takeaways: Customer Experience Beyond the HypeApr 07, 2017
Key takeways and highlights from Spring 2017 Board of Trustees Meeting: Customer Experience Beyond the Hype
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