Defining and Relating Price, Perceived Quality, and Perceived ValueJan 1, 1987 Valarie A. Zeithaml, 1987, 87-101
Relates concepts of price, perceived quality, and perceived value; relates them in a model and develops 22 researchable propositions.
A Brand-Switching Model With Implications for Marketing StrategiesJan 1, 1987 Richard Colombo and Donald G. Morrison, 1987, 87-110
Describes a two-class latent model for brand switching. The model is straightforward and relatively economical to estimate, relying on readily available data.
Does Country-of-Origin Matter? Some Findings from a Cross-Cultural Study of Consumer Views About Foreign ProductsJan 1, 1987 N. G. Papadopoulos, L. A. Heslop, F. Graby, and G. Avlonitis, 1987, 87-104
Explores key dimensions of the country-of-origin issue; relates the "made in" image of a product to the total image of that product at the instant a consumer makes a purchase decision.
Perceptual Maps and the Optimal Location of New ProductsJan 1, 1986 Richard Schmalensee and Jacques-FranÃ§ois Thisse, 1986, 86-103
Builds on three areas of research perceptual mapping in marketing, modeling of markets with differentiated products in economics, and location theory in operations research to specify mathematically an approach to selecting optimal new product designs.
Point-of-Purchase Behavior and Price Perceptions of Supermarket ShoppersJan 1, 1986 Peter R. Dickson and Alan G. Sawyer, 1986, 86-102
Uses the results of an in-store field study to assess how much time consumers spend at the point of purchase, the number of brands/sizes inspected, accuracy of price recall and recall of price special, comparison shopping, and reasons for price checking.
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