Nutrition Information in the SupermarketJan 1, 1985 J. Edward Russo, Richard Staelin, Gary J. Russell, and Barbara L. Metcalf, 1985, 85-100
Compares consumer response to alternative formats for displaying nutrition information based on results of a large in-store field study.
The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude FormationJan 1, 1984 C. Whan Park and S. Mark Young, 1984, 84-100
Reports results of an experiment exploring effects of subjects' type of involvement at time of exposure to a TV commercial, and the presence of music in the commercial, on brand attitude formation.
Affective and Cognitive Reactions to AdvertisingJan 1, 1984 W. Fred van Raaij, 1984, 84-111
Argues that in response to advertising stimuli, affective reactions always precede cognitive activity; a comment by Brian Sternthal takes an opposing point of view.
Mediating Roles of Trial and Learning Stage on the Outcomes of Consumer InvolvementJan 1, 1984 C. Whan Park, Henry Assael, and Seoil Chaiy, 1984, 84-110
Addresses problems with inferring consumers' level of product involvement from outcome characteristics such as information search, brand loyalty, and number of choice criteria.
Novel Product Concepts from Lead Users: Segmenting Users by ExperienceJan 1, 1984 Eric von Hippel, 1984, 84-109
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
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