Consumers’ Time Expenditures: A Behavioral Model and Empirical TestJan 1, 1983 Philip E. Hendrix, Thomas C. Kinnear, and James R. Taylor, 1983, 83-109
Uses time-diary data obtained from a national probability sample to investigate factors influencing time spent in meal preparation, housework, and shopping.
Using Brain-Wave Measures to Assess Advertising EffectsJan 1, 1983 Jerry C. Olson and William J. Ray, 1983, 83-108
Identifies and examines the key theoretical and methodological issues involved in determining whether electroencephalographic measures of brain activity may be useful indicators of advertising effects.
Determinants of Food Consumption in American HouseholdsJan 1, 1982 Diane H. Schmalensee et al., 1982, 82-112
Based on a national survey, identifies determinants of food consumption, evaluates the relationships among these determinants, and segments American households according to differences in food consumption patterns.
Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical ConsequencesJan 1, 1982 Edgar A. Pessemier and Leigh McAlister, 1982, 82-111
Proposes a theory of varied individual choice behavior and evaluates its key aspects through analysis of 450 subjects' responses to a detailed questionnaire.
A Multiple Exposure Study of the Effects of Comparative and Noncomparative Television Commercials on Cognitive Response, Recall, and Message AcceptanceJan 1, 1982 George E. Belch and Richard J. Lutz, 1982, 82-107
Presents findings of a laboratory experiment using cognitive response and hierarchy-of-effects measures of consumer response to comparative and noncomparative commercials.
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