Behavioral Science 2018: Customer ExperiencePrepared by Florent Girardin, Kelley Gullo, Sarah Memmi, and Ling-Ling Zhou , 2018, 18-300
Co-chaired by Gavan Fitzsimons, Duke University, this conference offered the latest insights and research-based findings to help marketers deepen their understanding of how consumers think, feel, and act.
The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand EvaluationsJun 4, 2018 Daniel M. Zane, Robert W. Smith, and Rebecca Walker Reczek, 2018, 18-115-06
In our fractured media environment, background ads can shape consumer attitudes towards brands, and can even create more positive evaluations.
Building Up Behavioral Insights Muscle to Drive Organizational TransformationMay 24, 2018 Ginny Too, Executive Director, Comcast
In this talk, Ginny will share Xfinity’s journey in leveraging customer behavior to drive the brand’s transformation.
When the “Customer” is a “Couple”: Understanding Financial Decision-Making as a Joint ProcessMay 17, 2018 Jenny Olson, Indiana University
Jenny Olson will discuss the complexities of working with couples (e.g., different money attitudes, power dynamics), whether "two heads are better than one," and how to assist couples in making financially optimal decisions.
Medicine Meets Marketing: Do Customer Insights Matter in Healthcare?May 16, 2018 Stuart A. Grant, Duke University
Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves
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