Everybody Loves It, You’ve Got to Love It Too! The Downside of Receiving More (and More) Positive Word of MouthJan 30, 2017 David L. Alexander and Sarah G. Moore, 2017, 17-102
As consumers receive more positive word of mouth for a newly adopted product, they feel increasing pressure to perform as competently with the product as those who recommended it.
Using Social Coupons to Enhance Customers’ Social EmpowermentJan 29, 2017 Sara Hanson and Hong Yuan , 2017, 17-101
The simple act of sharing a social coupon generates greater purchase amounts and purchase intentions.
The Effects of Mobile Apps on Shopper Purchases and Product ReturnsJan 3, 2017 Unnati Narang and Venkatesh Shankar, 2017, 17-100
This study offers new insights about the effects of mobile app adoption on shopping behavior across channels--and suggests managerial caution against “all-in-one” app designs.
Feeling of Missing Out (FOMO) and Its Marketing ImplicationsNov 16, 2016 Ceren Hayran, Lalin Anik, and Zeynep Gürhan-Canli, 2016, 16-131
Is FOMO (feeling of missing out) a boon or threat for marketing? This study looks at what drives FOMO and the implications for customer loyalty and revisit and recommendation intentions.
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
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