The Effects of Mobile Apps on Shopper Purchases and Product ReturnsJan 3, 2017 Unnati Narang and Venkatesh Shankar, 2017, 17-100
This study offers new insights about the effects of mobile app adoption on shopping behavior across channels--and suggests managerial caution against “all-in-one” app designs.
Feeling of Missing Out (FOMO) and Its Marketing ImplicationsNov 16, 2016 Ceren Hayran, Lalin Anik, and Zeynep Gürhan-Canli, 2016, 16-131
Is FOMO (feeling of missing out) a boon or threat for marketing? This study looks at what drives FOMO and the implications for customer loyalty and revisit and recommendation intentions.
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
Do Hashtags Signal a New Brand Entity?Oct 24, 2016
Social-media-based interactions aggregate to form “brand publics" (from Journal of Consumer Research).
Do Online Ratings Reflect Actual Product Quality?Oct 24, 2016
Study says no, consumers trust them more than they should (from Journal of Consumer Research).
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