Game Theory in Marketing Management: Issues and ApplicationsJan 1, 1986 C. Anthony di Benedetto, 1986, 86-100
Examines extension of basic game theory to marketing; cites sample uses and practical considerations.
Theory and Application of Defensive StrategyJan 1, 1985 John R. Hauser, 1985, 85-107
Explains a model of defensive marketing strategy that indicates adjustments in marketing mix elements to maintain brand profitability and strategic position when a new product attacks.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.