Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)Jan 1, 1996 Bruce H. Clark and David B. Montgomery, 1996, 96-104
Examines the effect of accurate perceptions of competitors’ reactions on firm performance; evaluates the effect of “paranoia” (simply perceiving, whether accurately or not, many competitive reactions) on firm performance.
Market Signaling and Competitive Bluffing: An Empirical StudyJan 1, 1996 Jehoshua Eliashberg, Thomas S. Robertson, and Talia Rymon, 1996, 96-102
Assesses the level of competitive bluffing in price increase announcements; examines the circumstances in which a signal is likely to be a bluff.
Factors in Emerging Markets and Their Impact on First Mover AdvantagesJan 1, 1995 Cheryl Nakata and K. Sivakumar, 1995, 95-110
Synthesizes research findings on pioneering strategies and developing markets; examines the potential effects of emerging market conditions on first mover advantages.
A Niche Share Approach for Assessing Brand Performance and Identifying Competitive GroupsJan 1, 1994 George R. Milne and Charlotte H. Mason, 1994, 94-107
Proposes and tests a new measure of performance and competitive position called niche share, which measures a brand's success in capturing its target market; explains how niche share measures overcome limitations of traditional market share measures and suggests how managers can use the new approach.
New Tools for Understanding Brand Competition: Integrating Household and Retail Scanner DataJan 1, 1993 Gary J. Russell and Wagner A. Kamakura, 1993, 93-101
Describes a method for enriching brand competition analysis by integrating consumer and market data obtained from retail checkout scanners.
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