New Tools for Understanding Brand Competition: Integrating Household and Retail Scanner DataJan 1, 1993 Gary J. Russell and Wagner A. Kamakura, 1993, 93-101
Describes a method for enriching brand competition analysis by integrating consumer and market data obtained from retail checkout scanners.
Market Orientation, Performance, and the Moderating Influence of Competitive EnvironmentJan 1, 1992 Stanley F. Slater and John C. Narver, 1992, 92-118
Tests for moderator effects of a business's market environment on the relationship between market orientation and performance.
Determining the Competitive Structure of Product-Markets: Practices, Issues, and SuggestionsJan 1, 1990 Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik, 1990, 90-115
Literature review addressing nature of interproduct competition, measurement, and market structure.
Competitors as Sources of Innovative Marketing StrategiesJan 1, 1986 C. Whan Park and Daniel C. Smith, 1986, 86-109
Discusses the need for a "learning" perspective on competition in contrast to a "warfare" perspective; offers a procedure for identifying competitors that a firm can learn from.
Game Theory in Marketing Management: Issues and ApplicationsJan 1, 1986 C. Anthony di Benedetto, 1986, 86-100
Examines extension of basic game theory to marketing; cites sample uses and practical considerations.
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