New Product Exclusivity May Not Be a Good ThingAug 29, 2014
Exclusivity arrangements don't allow sellers to capitalize on positive word of mouth from rival customers.
Competitors’ Ads Can Be Good for Your SalesFeb 21, 2014
Competitive ads can actually increase the target firm’s sales by getting customers who value the target firm’s products to think about making a purchase.
Lifestyle Branding: The New Frontier of Competitive DifferentiationDec 18, 2013
Focusing on lifestyle puts brands like Abercrombie & Fitch, Harley-Davidson, Gillette, Puma, Starbucks, and Facebook in direct competition with one another, says Northwestern’s Alex Chernev.
Pricing Online Content: Fee or Free?Oct 23, 2013 Anja Lambrecht and Kanishka Misra, 2013, 13-122
Estimates how free versus paid content affects site viewership and empirically quantifies the trade-off between advertising and subscription revenues, using data set from ESPN.com.
Unpacking Loyalty: How Conceptual Differences Shape the Effectiveness of Customer LoyaltyOct 8, 2013 George F. Watson IV, Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier, 2013, 13-120
Synthesizes theoretical and empirical loyalty research in two studies: an item-level content analysis of loyalty research and a meta-analysis of 130 independent samples from 116 articles.
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