Advertising Spillovers: Evidence from Online Field ExperimentsApr 11, 2017
From Journal of Marketing Research, evidence on advertising spillovers and implications for advertising ROI
Dynamic Pricing in a Labor Market: Surge Pricing and Flexible Work on the Uber PlatformFeb 09, 2017 Keith Chen, University of California, Los Angeles and Chief Economist, Uber
In many markets, new technologies allow traditional jobs to be divided into discrete tasks that are widely distributed across workers and dynamically priced given prevailing supply and demand conditions. This “sharing” or “gig” economy represents a more flexible work system, and is most common in two-sided markets in which a firm acts as a platform to connect service providers and consumers.
“Big Search” Data Yields Competitive MapsOct 24, 2016
New approach enables visualization of complex market structures (from Marketing Science).
Online Data Improves TV ForecastingOct 23, 2016
Consumers reveal their offline preferences through social posting activity (from Marketing Science).
Competitive Price Targeting with Smartphone CouponsFeb 8, 2016 Jean-Pierre Dubé, Zheng Fang, Nathan Fong, and Xueming Luo, 2016, 16-103
Mobile technology allows firms to target promotional offers to customers located near a competitor. How does competitor response moderate the profitability of geo-conquesting?
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