Battle of the Brand Fans: Brand Attack and Defense on Social MediaApr 26, 2018 Koen Pauwels, Northeastern University
Koen Pauwels will present his research in the social media domain, with a focus on what marketers should be listening for and how they can take action based on that information.
Liars! Detecting Fictitious Product Reviews via a Combination of Automatic Text Analysis and ExperimentsDec 13, 2017
Webinar featuring Ann Kronrod, University of Massachusetts, Lowell
Fraudulent user-generated content is harmful for both consumers and marketers and increases uncertainty about consumption experiences and offerings.
Reinventing BusinessNov 10, 2017 Sunil Gupta, Harvard University
Sunil Gupta will discuss how the rules of business are changing and how firms can successfully navigate the digital transition to strengthen their core and build for the future at the same time.
Effects of Streaming on ConsumptionAug 09, 2017
Insights from the music industry
Advertising Spillovers: Evidence from Online Field ExperimentsApr 11, 2017
From Journal of Marketing Research, evidence on advertising spillovers and implications for advertising ROI
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