Liars! Detecting Fictitious Product Reviews via a Combination of Automatic Text Analysis and ExperimentsDec 13, 2017
Webinar featuring Ann Kronrod, University of Massachusetts, Lowell
Fraudulent user-generated content is harmful for both consumers and marketers and increases uncertainty about consumption experiences and offerings.
Reinventing BusinessNov 10, 2017 Sunil Gupta, Harvard University
Sunil Gupta will discuss how the rules of business are changing and how firms can successfully navigate the digital transition to strengthen their core and build for the future at the same time.
Effects of Streaming on ConsumptionAug 09, 2017
Insights from the music industry
Advertising Spillovers: Evidence from Online Field ExperimentsApr 11, 2017
From Journal of Marketing Research, evidence on advertising spillovers and implications for advertising ROI
Dynamic Pricing in a Labor Market: Surge Pricing and Flexible Work on the Uber PlatformFeb 09, 2017 Keith Chen, University of California, Los Angeles and Chief Economist, Uber
In many markets, new technologies allow traditional jobs to be divided into discrete tasks that are widely distributed across workers and dynamically priced given prevailing supply and demand conditions. This “sharing” or “gig” economy represents a more flexible work system, and is most common in two-sided markets in which a firm acts as a platform to connect service providers and consumers.
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