Changing Decision Processes
|How are decision processes changing, given that customers are now always connected and have more choice in what they attend to? Customers are now engaging with firms through complex journeys and paths to purchase and beyond. Firms must insert themselves — or their product or service — into the customer decision process at the right time in the right context to have an influence.|
Influence and Attention on TwitterFeb 07, 2014
Duncan Watts, Microsoft Research
Duncan Watts, Principal Researcher at Microsoft Research, discusses recent findings from two studies of Twitter data at MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.
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