Capturing Information to Fuel Growth
Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict TrendsDec 13, 2018
Matt Dodd, Managing Partner, Kantar Analytics Practice
Hear how Kantar Analytics uses their artificial intelligence toolkit (Social Text AI and Natural language - STAN) to help companies make sense of text, images, sales and other unstructured data, answer key business questions, and deliver business value.
Artificial Intelligence in Business Gets RealDec 10, 2018 Sam Ransbotham, Boston College
While humanoids and computer wizardry attract attention, how are normal businesses currently using artificial intelligence? Leading organizations are deepening their commitments to AI and are eager to scale AI.
Competitive Advertising on Brand SearchNov 16, 2018 Andrey Simonov, Columbia Business School
Should a company bid on competitors' keywords in search engine advertising? Findings show that competitors can steal up to 20% of the focal brand's traffic, however, the “stolen” clicks are of low quality, with 42.6% of consumer returning to Bing in less than 30 seconds after clicking competitors’ ad (“quick back” event).
Feeling Poor and the Allure of the Extraordinary: The Case of SuperheroesNov 16, 2018 Stephanie Tully, University of Southern California
Financial well-being is fundamental to people's lives and key to their overall well-being. Stephanie Tully will present work that examines how “feeling poor” directs consumers' marketplace decisions.
The Value of Compatibility to a Tied-good MarketNov 16, 2018 Yufeng Huang, University of Rochester
The evolution of consumer expertise ("human capital") plays a crucial role in product diffusion. Yufeng Huang will present research that measures consumer expertise in digital camera usage and quantifies its impact on the adoption, usage, and switching decisions.
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