Research Resources

MSI Young Scholars


About MSI's Young Scholars Program

Started in 2001, the biennial Young Scholars program brings together many of the best young marketing academics in the world. MSI hosts a four-day gathering to provide a forum for these scholars to discuss their research, to encourage future collaboration, and to foster their interest in solving real-world marketing problems. The alumni of Young Scholars now number more than 250; these academic leaders are teaching and conducting research in the top universities around the world, impacting marketing practice and theory in new and creative ways.

View Past Young Scholars


Meet MSI's Young Scholars Class of 2017

From many different universities and geographies, the class of 2017 Young Scholars gathered in Park City, Utah, for four days of research sharing and fun.
We've made their bios available for those interested in learning more about our illustrious academics. 

View our Young Scholars Class of 2017


A great 15-year tradition

Reflections on the January 5-8, 2017 Young Scholars meeting, from MSI Research Director Gordon Wyner. [Pictured below: Gordon Wyner and academic leader Carl Mela, Duke University]

Read Gordon's Reflections


View Photos from the 2017 Young Scholars Meet Up






View Photo Highlights



Thank you to our sponsors

By sponsoring the 2017 Young Scholars Program, Facebook and Colgate-Palmolive Company helped to cultivate the next generation of academic leaders interested in research with real-world implications for marketing practice.

Representatives from both companies met and interacted with rising stars in academic marketing and learned firsthand about their research. Company representatives were able to share their business challenges and explore opportunities for research and collaborations, and to establish ongoing ties with a group of remarkable young academics.

Become a Young Scholars Sponsor






For more information on how to be considered as a future young scholar, please contact us at