Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food ConsumptionOct 18, 2017 Martin Mende, Maura L. Scott, Jenny van Doorn, Ilana Shanks, and Dhruv Grewal, 2017, 17-125
How do consumers feel about service encounters with highly human-like robots?
Detecting Fictitious Consumer Reviews: A Theory-Driven Approach Combining Automated Text Analysis and Experimental DesignOct 4, 2017 Ann Kronrod, Jeffrey K. Lee, and Ivan Gordeliy, 2017, 17-124
How to tell if that glowing (or scathing) consumer product review is authentic.
The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship PerformanceSep 28, 2017 Marc Mazodier, Conor M. Henderson, and Joshua T. Beck, 2017, 17-123
For brands with global ambitions, sports teams with a large diaspora of strong fans may offer a promising sponsorship investment.
Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?Sep 21, 2017 Raoul V. Kübler, Anatoli Colicev, and Koen Pauwels, 2017, 17-122
Which method should marketers use to gauge consumer feelings? This study compares sentiment extraction tools and offers practical guidance.
Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm ValueSep 19, 2017 Yan Liu, Venkatesh Shankar, and Wonjoo Yun, 2017, 17-121
This study shows that during product recalls, doing the right thing for your customers is good for your business in the long run.