How Firms Can Shape the Customer Experience for Greater Success in Online RetailingAug 16, 2017 Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier, 2017, 17-119
Insights on how retailers can adapt online “storefront” design elements for different brands and products.
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future DirectionsAug 15, 2017 E. Ascarza, S. Neslin, O. Netzer, Z. Anderson, P. Fader, S. Gupta, B. Hardie, A. Lemmens, B. Libai, D.Neal, F.Provost, R.Schrift, 2017, 17-118
Going beyond the “retain/not retain” view of retention, this framework centers on continued transactions and applies to a wide range of businesses.
Search Personalization Using Machine LearningAug 14, 2017 Hema Yoganarasimhan, 2017, 17-117
This machine learning framework improves the ranking of search results by incorporating users’ personal search history.
Virtual Reality for Shopper ResearchAug 2, 2017 Raymond R. Burke, 2017, 17-116
Someday, we may all shop in virtual stores. Today, virtual shopping simulations are helping marketers test new marketing ideas and more accurately predict consumers' in-store behavior.
Post-Purchase Co-Creation: Consumer Segmentation in Consumer-Driven Collaborative Product DevelopmentJul 5, 2017 Keith Marion Smith, John Hulland, and Andrew Stephen, 2017, 17-115
Post-purchase co-creation offer firms unique levers to influence product consumption and purchase.