All Reports
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Positive versus Negative e-Sentiment and the Market Performance of High-Tech Products
Oct 24, 2013 Hyun S. Shin, Dominique M. Hanssens, Kyoo Il Kim, and Jean A. Choe, 2013, 13-123
Tracks online buzz (“e-sentiment”) in the digital single lens reflex camera market and analyzes its impact on brand sales via econometric modeling.
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Pricing Online Content: Fee or Free?
Oct 23, 2013 Anja Lambrecht and Kanishka Misra, 2013, 13-122Estimates how free versus paid content affects site viewership and empirically quantifies the trade-off between advertising and subscription revenues, using data set from ESPN.com.
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Integrating Relationship Marketing and Lifecycle Perspectives: Strategies for Effective Relationship Migrations
Oct 21, 2013 Jonathan Z. Zhang, George F. Watson IV, Robert W. Palmatier, and Rajiv P. Dant, 2013, 13-121Models how business-to-business relationships evolve and the differential effects of relationship marketing on firm performance at different relationship stages; employs a longitudinal survey data set of 346 B2B relationships maintained by a Fortune 500 firm.
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Unpacking Loyalty: How Conceptual Differences Shape the Effectiveness of Customer Loyalty
Oct 8, 2013 George F. Watson IV, Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier, 2013, 13-120Synthesizes theoretical and empirical loyalty research in two studies: an item-level content analysis of loyalty research and a meta-analysis of 130 independent samples from 116 articles.
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Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships
Oct 7, 2013 Christian Homburg, Marcel Stierl, and Torsten Bornemann, 2013, 13-119Develops and tests a framework of the influence of a supplier’s CSR engagement on organizational customer outcomes, based on 200 matched supplier–customer dyads from a broad range of B2B industries.