All Reports
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Two Centuries of Epochal Innovation and Stock Market Bubbles
Jul 8, 2014 Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere, 2014, 14-106
Examines the potential role of epochal innovations as catalysts for stock market bubbles; compiles a census of 16 epochal innovations commercialized by the private sector in the U.S. and U.K, and measures the path of stock prices and dividends for firms involved in their commercialization.
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Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Jul 3, 2014 Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar , 2014, 14-105
Using data from a top-50 U.S. regional print newspaper, illustrates how changes in one side of a two-sided market (advertising) can affect prices on the other side (readers).
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Effect of Transformational Relationship Events on Exchange Performance
Jul 1, 2014 Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, and Mark J. Arnold, 2014, 14-104
Develops a conceptual framework of transformational relationship events (TREs) in B2B relationships; conducts a field study of 773 B2B relationships to identify the mechanisms by which TREs impact performance.
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Innovation Success: The Overlooked Role of the Retailer
Jun 2, 2014 Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe, 2014, 14-103
Examines the role of retailer-controlled drivers in the success of new product introductions by consumer packaged goods manufacturers. Models the retailer’s decision regarding innovation adoption and traces first-year performance across 13 major retail banners.
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Should You Target Early Trend Propagators? Evidence from Twitter
May 23, 2014 Anja Lambrecht, Catherine Tucker, and Caroline Wiertz, 2014, 14-102
Explores whether firms benefit from targeting advertising messages to individuals who embrace and propagate trends, using data from a field test conducted by a charity on the micro-blogging service Twitter.