The Effects of Mobile Apps on Shopper Purchases and Product ReturnsJan 3, 2017 Unnati Narang and Venkatesh Shankar, 2017, 17-100
This study offers new insights about the effects of mobile app adoption on shopping behavior across channels--and suggests managerial caution against “all-in-one” app designs.
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and DiscoveryDec 28, 2016 Hannes Datta, George Knox, and Bart J. Bronnenberg, 2016, 16-136
Consumer adoption of music streaming boosts play counts and variety of listening; it also increases consumers' discovery of new digital content.
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?Dec 14, 2016 Beth L. Fossen and David A. Schweidel, 2016, 16-135
Good news for retailers and TV networks: Social TV activity boosts online sales for advertisers.
Consumer and Object Experience in the Internet of Things: An Assemblage Theory ApproachDec 7, 2016 Donna L. Hoffman and Thomas P. Novak, 2016, 16-134
Traditional understandings of consumer experience fall short when it comes to the consumer Internet of Things. Here's a new framework to conceptualize consumer (and object) experience in these complex, interactive environments.
Brand Damage from Product Harm and Corporate Social Irresponsibility: How Deep and How Long?Nov 29, 2016 Max Backhaus and Marc Fischer, 2016, 16-133
Marketers, take note: Corporate socially irresponsible behavior can have a devastating effect on one of the most valuable corporate assets, the brand.