The Manipulative Art of Pre-Service Tip ElicitationFeb 15, 2019 Nathan B. Warren, Sara Hanson, and Hong Yuan , 2019, 19-111-02
Managers should be careful with new tip-requesting technology. In online delivery, quick-service food, and beauty service settings, requesting a tip before (versus after) completing a service reduced return intentions, diminished word of mouth, lowered online ratings, and resulted in smaller tips.
What Drives Sharing of Online Digital Content? The Case of YouTube Video Ads on Social MediaFeb 14, 2019 Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang, 2019, 19-110-02
What influences video ad-sharing across social media? This study suggests some do's and don'ts for marketers aiming to develop the next viral video.
How Mobile Self-Scanning Use Influences Consumers’ Grocery PurchasesFeb 13, 2019 Maya Vuegen, Anne Ter Braak, Lien Lamey, and Kusum L. Ailawadi, 2019, 19-109-02
As grocery retailers experiment with mobile self-scanners, this study shows that the spending feedback they offer seems to encourage shoppers to stretch their budget with private labels.
Distrust Lowers Attitudinal Ambivalence: Why Watching Fox News Triggers More Extreme Product AttitudesFeb 11, 2019 Anne-Sophie Chaxel, Yegyu Han, Dahee Han, and J. Edward Russo, 2019, 19-108-02
"Distrusting" platforms seem to trigger more extreme attitudes - even toward brands. After a Fox News clip was aired, a commercial boosted the loyalty of brand buyers, but decreased the likelihood of non-buyers to try the product.
Right Metric for the Right Decision: A Behavioral Model to Infer Metric Effectiveness in Managerial Marketing-Mix Decision-MakingFeb 6, 2019 Ofer Mintz, Timothy J. Gilbride, Peter Lenk, and Imran S. Currim, 2019, 19-107-01
Which metrics are most effective for different marketing-mix decisions? Among 24 metrics investigated here, awareness and willingness-to-recommend stand out as "silver bullets."