National Account ManagementJan 1, 1980 Benson P. Shapiro and Rowland T. Moriarty, 1980, 80-104
Describes a research project focusing on the issues and problems of selling to and servicing very large national accounts.
Retail Assortments Some Theoretical and Applied ProblemsJan 1, 1980 Edgar A. Pessemier, 1980, 80-111
Demonstrates how techniques for measuring both quantitative and qualitative elements of a retail assortment can help managers achieve and control retail inventories more effectively.
Retail Patronage BehaviorJan 1, 1980 Edgar A. Pessemier, 1980, 80-112
Describes key measures of retail patronage behavior and shows how formal quantitative analysis of patronage behavior can help guide strategic merchandising decisions.
Sex Stereotyping in Advertising: An Annotated BibliographyJan 1, 1980 Alice E. Courtney and Thomas W. Whipple, 1980, 80-100
Summarizes over 250 published sources, from various fields, dealing with characteristics of and attitudes toward sex-role portrayals in advertisements.
Strategic Market Analysis: Top-Down and Bottom-Up ApproachesJan 1, 1980 George S. Day, 1980, 80-105
Examines important differences between top-down and bottom-up approaches to strategic market analysis and proposes ways of integrating the two methods.