A Cross-National Exploration of Husband-Wife Involvement in Selected Household ActivitiesJan 1, 1979 Susan P. Douglas, 1979, 79-103
Analyzes and compares husband and wife involvement in a variety of household activities in five countries in Europe and North America, with implications for marketers.
Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary HypothesesJan 1, 1979 Robert F. Young, 1979, 79-112
Treats the significance of co-op advertising as both a consumer-directed and trade-oriented promotion tool.
An Investigation into the Impact of Advertising on the Price of Consumer ProductsJan 1, 1979 Paul W. Farris and Mark S. Albion, 1979, 79-109
Addresses the question of advertising's effects on prices through two opposing theoretical frameworks; reviews empirical evidence and theoretical arguments.
Determinants of Sales PerformanceJan 1, 1979 Adrian B. Ryans and Charles B. Weinberg, 1979, 79-113
Describes the development of a model of territory sales response for sales management decision-making.
Age ClassificationJan 1, 1979 Fred D. Reynolds and John Neter, 1979, 79-100
Investigates empirically the effectiveness of currently used standard age classifications for analyzing consumer marketing data.