Trade Promotion by Grocery Products Manufacturers: A Managerial PerspectiveJan 1, 1982 John A. Quelch, 1982, 82-106
Provides overview of trade promotion issues and recommendations as to how manufacturers can better manage and evaluate promotions.
Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical ConsequencesJan 1, 1982 Edgar A. Pessemier and Leigh McAlister, 1982, 82-111
Proposes a theory of varied individual choice behavior and evaluates its key aspects through analysis of 450 subjects' responses to a detailed questionnaire.
Conditions Conducive to the Effective Use of Marketing Research in the CorporationJan 1, 1981 David J. Luck and James R. Krum, 1981, 81-100
Explores what conditions may be facilitating or impeding effective use of marketing research funds and efforts; based on sample of 73 persons in 10 large corporations.
Differences in the Attractiveness of Alternative Rewards Among Industrial SalespeopleJan 1, 1981 Neil M. Ford, Orville C. Walker, Jr., and Gilbert A. Churchill, Jr., 1981, 81-107
Investigates the impact of personal and demographic characteristics on the attractiveness of such rewards as pay, promotion, recognition, and job security to salespeople.
Exploring the Future of ConsumerismJan 1, 1981 Paul N. Bloom and Stephen A. Greyser, 1981, 81-102
Examines consumerism through a "life-cycle" model of the consumerism "industry" and the firms within it.