Life-Cycle Cost: A New Form of Consumer InformationJan 1, 1980 R. Bruce Hutton and William L. Wilkie, 1980, 80-116
Presents the findings of an experiment investigating the effects of supplying life cycle cost information about appliances to consumers.
Managing Customer Satisfaction in Consumer Service BusinessesJan 1, 1980 John A. Czepiel, 1980, 80-109
Characterizes the essential tasks of the managerial process in consumer service businesses; reports pilot application of this model in three large companies.
Marketers’ Potential Contribution to Regulatory ReformJan 1, 1980 G. David Hughes, 1980, 80-113
Discusses possible ways marketers can use their knowledge and talents to contribute to regulatory reform.
Marketing Issues—Challenges for Marketing in the 1980sJan 1, 1980 Stephen A. Greyser, 1980, 80-102
Highlights marketing issues that 40 senior marketing management and marketing research executives predict will be most salient to business in the 1980s.
National Account ManagementJan 1, 1980 Benson P. Shapiro and Rowland T. Moriarty, 1980, 80-104
Describes a research project focusing on the issues and problems of selling to and servicing very large national accounts.