Search Personalization Using Machine LearningAug 14, 2017 Hema Yoganarasimhan, 2017, 17-117
This machine learning framework improves the ranking of search results by incorporating users’ personal search history.
Virtual Reality for Shopper ResearchAug 2, 2017 Raymond R. Burke, 2017, 17-116
Someday, we may all shop in virtual stores. Today, virtual shopping simulations are helping marketers test new marketing ideas and more accurately predict consumers' in-store behavior.
Post-Purchase Co-Creation: Consumer Segmentation in Consumer-Driven Collaborative Product DevelopmentJul 5, 2017 Keith Marion Smith, John Hulland, and Andrew Stephen, 2017, 17-115
Post-purchase co-creation offer firms unique levers to influence product consumption and purchase.
Editing Entertainment: Length Constraints, Product Quality, and the Case of the Motion Picture IndustryJun 23, 2017 A. Peter McGraw, Anika Stuppy, and Justin Pomerance, 2017, 17-114
Entertainment producers spend billions of dollars and countless hours creating motion pictures, so why are there so many bad movies? This study looks at how time constraints affects product quality.
Drivers of Metric Use in Marketing Mix Decisions: An Investigation across the G7, BRIC, and MIST CountriesJun 12, 2017 Ofer Mintz, Jan-Benedict E.M. Steenkamp, Martijn de Jong, and Imran S. Currim, 2017, 17-113
Important insights for top execs who need to understand and drive downstream managerial metric use