Marketing Science Institute - MSI.
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MSI’s Online Library – Renew or Subscribe

Subscribe to MSI’s Online Library for timely delivery of new marketing knowledge and substantial savings on the purchase of individual reports. An annual subscription includes instant download access to over 300 working papers, commentaries, and special reports in a keyword-searchable database http://www.msi.org/searchonlinelibrary. You will also receive regular updates on new releases in MSI's working papers series.

MSI working papers are authored by leading scholars in marketing and management. They offer new knowledge on business issues chosen by MSI member companies as most in need of academic research.

 

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