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1. Big Data Members Only
Joseph Davies-Gavin, Clarence Lee, and Lingling Zhang, 2013 [13-300]
Summarizes the proceedings of MSI's conference on "Big Data," held at the Massachusetts Institute of Technology, Cambridge, on December 4-5, 2012.
 Conference Summary
2. When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior
Hee Mok Park and Puneet Manchanda, 2013 [13-111]
Examines how social influence operates in joint consumption settings via endogenous peer effects, exogenous peer effects, and the peer presence effect. Uses a structural model applied to behavioral data from a casino setting.
 Working paper
3. How menu format influences food choice Members Only
2012 [12-inssp6]
Small menu changes can have a big impact on what people order.
 Insights from MSI newsletter
4. How social goodwill sways consumer beliefs Members Only
2012 [12-inssp3]
A "benevolent" halo can bolster product performance beliefs.
 Insights from MSI newsletter
5. Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
Sean Blair and Alexander Chernev, 2012 [12-103]
Four empirical studies show that a firm's socially responsible activities can bolster consumer perceptions of the performance of the firm's products.
Working paper
6. The Role of Menu Organization in Food Choice
Jeffrey R. Parker and Donald R. Lehmann, 2011 [11-118]
Examines whether menu format (e.g., organization by food type, price, or calorie content) impacts the choices consumers make from food menus, specifically, whether menu format reduces calorie consumption.
 Working paper
7. Robinson-Patman and Its Implications: An Empirical Analysis
Tansev Geylani, Anthony Dukes, Ryan Luchs, and Kannan Srinivasan, 2009 [09-206]
Summarizes empirical courtroom regularities from federal Robinson-Patman cases since 1995; characterizes current judicial climate and offers marketing managers guidelines regarding legal implications.
 Special Report
8. Stakeholder Marketing: Beyond the 4Ps and the Customer
Benjamin Lawrence and C.B. Bhattacharya, 2009 [09-200]
Summarizes the proceedings of the Stakeholder Marketing Consortium's conference, "Stakeholder Marketing: Beyond the 4 Ps and the Customer," chaired by C.B. Bhattacharya of Boston University and held on October 2-3, 2008, in Boston, Massachusetts.
 Special Report
9. How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital
Manoj K. Agarwal and Guido Berens, 2009 [09-100]
Provides and tests a framework to show how corporate social performance affects cash flow, cost of equity (market risk and firm-specific risk), cost of debt (debt ratings), and company value; uses data on U.S. firms from 1995 to 2005.
 Working paper
10. Social Justice in Marketing: Fairness, Satisfaction and Customer Lifetime Value
Gary F. Gebhardt, 2008 [08-201]
Proposes a social justice framework in marketing that (1) suggests customers are likely to compare their situations with other customers to ascertain fairness, (2) differentiates between distributive and procedural justice to understand how customers perceive fairness, and (3) provides a robust framework for predicting customers' responses to marketing actions.
 Special Report
11. The Debate over Doing Good: Corporate Social Performance and Firm-idiosyncratic Risk
Xueming Luo and C.B. Bhattacharya, 2008 [08-111]
Develops a multivariate model linking corporate social performance, advertising, and R&D to firm-idiosyncratic risk, and tests it using data for a sample of Fortune magazine’s “America’s Most Admired Companies” and from Compustat and the Center for Research in Security Prices.
 Working paper
12. Stakeholder Marketing: Beyond the 4 P's and the Customer
C.B. Bhattacharya and Daniel Korschun, 2007 [07-208]
Summarizes the proceedings of the Stakeholder Marketing Consortium's conference, "Stakeholder Marketing: Beyond the 4 P's and the Customer," chaired by C.B. Bhattacharya of Boston University and held on September 14-15, 2007, in Aspen, Colorado.
 Special Report
13. Essential Readings in Marketing with 2006-2010 Update
Leigh McAlister, Ruth N. Bolton, and Ross Rizley, 2006 [06-601wu]
MSI's Essential Readings in Marketing and its update, New Advances in 2006-2010, offer a comprehensive overview of the critical milestones in marketing thought. Developed for academics, marketing researchers, and doctoral students, Essential Readings in Marketing collects over 250 abstracts of articles that have won marketing’s major research awards. Abstracts are organized by topics—among them, metrics linking marketing to financial performance, research tools, customer insight, and new media—and brief essays provide context and insight.
 Book
14. Essential Readings in Marketing
Edited by Leigh McAlister, Ruth N. Bolton, and Ross Rizley, 2006 [06-601]
Includes abstracts of over 200 award-winning papers in marketing, organized by research topic, with chapter introductions by the editors.
 Book
15. Integrating Social Responsibility and Marketing Strategy Members Only
Weimin Dong, Shuili Du, and Daniel Korschun, 2003 [03-119]
Summarizes proceedings of MSI conference, "Integrating Social Responsibility and Marketing Strategy," held September 17-19, 2003, at Boston University. Co-sponsored by the London Business School, Boston University School of Management, University of California Haas School of Business, and The Aspen Institute Business and Society Program.
 Conference Summary
16. Marketing, Corporate Social Initiatives, and the Bottom Line Members Only
Lerzan Aksoy and Kiersten Elliott, 2001 [01-106]
Summarizes the proceedings of the Marketing Science Institute's Conference on "Marketing, Corporate Social Initiatives, and the Bottom Line" held on March 14-16, 2001, in Chapel Hill, North Carolina.
 Conference Summary
17. Social Alliances: Company/Nonprofit Collaboration
Minette E. Drumwright, Peggy H. Cunningham, and Ida E. Berger, 2000 [00-101]
Investigates 11 social alliances involving 26 organizations; discusses problems and recommended solutions as well as best practice and the benefits of social alliances.
Working paper
18. Marketers' Information Practices and Privacy Concerns: How Willing Are Consumers to Provide Personal Information for Shopping Benefits?
Joseph Phelps, Glen Nowak, and Elizabeth Ferrell, 1999 [99-112]
Identifies information practices and situations that foster consumer privacy concerns in the direct marketing industry; develops a model linking types of personal information, consumer beliefs and perceptions, and situational characteristics to privacy concerns, direct marketing shopping habits, and information-exchange behavior.
 Working paper
19. Trust and Concern in Consumers' Perceptions of Marketing Information Management Practices
George R. Milne and María-Eugenia Boza, 1998 [98-117]
Demonstrates that improving consumer trust and reducing consumer concern are two distinct approaches to consumer information management; suggests that improving trust may be the
 Working paper
20. A Business Perspective on Database Marketing and Consumer Privacy Practices
George R. Milne and Maria-Eugenia Boza, 1998 [98-110]
Examines the issue of consumer privacy from the perspective of 365 direct marketing organizations; investigates how privacy practices in these companies differ.
 Working paper
21. Competitive Responses to External Market Information Flows: The Case of the Nutrition Labeling and Education Act
Christine Moorman, 1997 [97-121]
Investigates competitive responses to increased flow of market information following the Nutrition Labeling and Education Act of 1990.
 Working paper
22. Consumer Generalization of Nutrient Content Claims in Advertising
J. Craig Andrews, Richard Netemeyer, and Scot Burton, 1996 [96-115]
Examines consumers' interpretations of food advertising claims and whether these vary by type of advertising claim and consumers' level of nutrition knowledge.
 Working paper
23. Company Advertising with a Social Dimension
Minette E. Drumwright, 1996 [96-110]
Examines managers' objectives for campaigns with social dimensions, the processes involved in creating such campaigns, and the factors facilitating their success.
 Working paper
24. Consumer Participation in Mailing Lists: A Field Experiment
George R. Milne, 1996 [96-107]
Explores consumers' willingness to provide marketers with personal information and to grant permission to sell or rent this information to other companies.
 Working paper
25. Criteria for Assessing Research on the Effects of Marketing Communications
Paul N. Bloom, Julie Edell, and Richard Staelin, 1994 [94-123]
Provides a set of criteria to be used in determining the validity and implications of empirical marketing communication studies, especially those with public policy implications.
 Working paper
26. Increasing Environmental Sensitivity via Workplace Experiences
Ida E. Berger and Vinay Kanetkar, 1994 [94-110]
Considers how environmental protection programs in the workplace may heighten consumer awareness of environmentally safe product attributes and thereby influence product purchasing decisions.
 Working paper
27. Measuring Social Values: A Multi-Item Adaptation to the List of Values (MILOV)
Joel Herche, 1994 [94-101]
Describes the development of a social values measurement scheme that can help marketing managers segment markets and predict consumer behavior.
 Working paper
28. Advertising versus Prior Beliefs: Does Cigarette And Anti-Smoking Advertising Alter Young Adolescents' Perceptions of Smokers?
Cornelia Pechmann and S. Ratneshwar, 1993 [93-125]
Examines the impact of smoking-related advertising on young adolescents' perceptions of a peer who smokes; suggests policy implications of study results.
 Working paper
29. Socially Responsible Organizational Buying
Minette E. Drumwright, 1992 [92-132]
Examines 35 buying processes to determine how the noneconomic buying criteria of social responsibility become part of organizational buying.
 Working paper
30. Market Value of Trademarks Measured via Trademark Litigation
Sanjai Bhagat and U. N. Umesh, 1992 [92-131]
Relates the stock returns of firms to the filing of trademark infringement lawsuits; evaluates average returns of plaintiff and defendant firms.
 Working paper
31. A Framework for Identifying the Legal and Political Risks of Using New Information Technologies To Support Marketing Programs
Paul N. Bloom, George R. Milne, and Robert Adler, 1992 [92-102]
Examines the issue of consumer privacy as well as the possible legal and political risks associated with using new information technologies, such as computer matching and automatic order-entry systems.
 Commentary
32. Competing in a Deregulated or Volatile Market Members Only
Lauren K. Wright, 1987 [87-114]
Summaries of eleven presentations on the topic, focusing on how pricing, quality, and service-line bundling may be used as strategic tools.
 Conference Summary
33. How Multinationals Can Cope With Gray Market Imports
S. Tamer Cavusgil and Ed Sikora, 1987 [87-109]
Classifies types of strategic actions management can take to counteract gray market activity; illustrates arguments with examples of how multinational corporations have acted when confronted with gray market competition.
 Working paper
34. Nutrition Information in the Supermarket
J. Edward Russo, Richard Staelin, Gary J. Russell, and Barbara L. Metcalf, 1985 [85-100]
Compares consumer response to alternative formats for displaying nutrition information based on results of a large in-store field study.
 Working paper
35. Exploring the Future of Consumerism
Paul N. Bloom and Stephen A. Greyser, 1981 [81-102]
Examines consumerism through a "life-cycle" model of the consumerism "industry" and the firms within it.
 Working paper
36. Problems and Challenges in Social Marketing Members Only
Paul N. Bloom and William D. Novelli, 1981 [81-101]
Applies conventional marketing approaches to analysis of problems facing social agencies and organizations in eight decision-making areas.
 Special Report
37. Marketers' Potential Contribution to Regulatory Reform
G. David Hughes, 1980 [80-113]
Discusses possible ways marketers can use their knowledge and talents to contribute to regulatory reform.
 Working paper
38. Determinants of Variations in the Advertising-to-Sales Ratio: A Comparison of Industry and Firm Studies
Paul W. Farris and Mark S. Albion, 1980 [80-107]
Seeks to explain variations in advertising intensity among industries, and also among companies and brands in the same industry, in terms of factors such as market share and industry concentration.
 Working paper
39. Influences on Children's Product Requests and Mothers' Answers: A Multivariate Analysis of Diary Data
Caroline Henderson, Robert J. Kopp, Leslie Isler, and Scott Ward, 1980 [80-106]
Analyzes data from a diary study of 255 children to examine the relative strength of advertising and family influences on children's expressed desires for products and what factors, including advertising, shape parents' responses to requests.
 Working paper
40. Sex Stereotyping in Advertising: An Annotated Bibliography
Alice E. Courtney and Thomas W. Whipple, 1980 [80-100]
Summarizes over 250 published sources, from various fields, dealing with characteristics of and attitudes toward sex-role portrayals in advertisements.
 Special Report
41. Children's Purchase Requests and Parental Responses: Results From a Diary Study
Leslie Isler, Edward Popper, and Scott Ward, 1979 [79-110]
Reports results from a diary study of 250 families; investigates children's product requests, product purchases, and television viewing, and associated parent-child interaction.
Working paper
42. The Dialogue That Happened Members Only
G. David Hughes and E. Cameron Williams, 1979 [79-108]
Discusses problems underlying the conflict between business and government over regulatory matters, including their conflicting values, problems of measuring the costs and benefits of regulation, and alternatives to regulation.
 Conference Summary
43. Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising
Barbara Coe, et al, 1979 [79-106]
Reviews the present status and future outlook in four major areas relating to government regulation of advertising: government regulation by administrative agencies; advertising and the consumer; advertisers' self-regulation; government regulation and advertising educators.
 Special Report

Browse by different subject