Marketing Science Institute - MSI.
Home   |   Login   |   Register      
 
     Advanced Search
Shopping Cart 

New Product Development

Browse by different subject

1. Targeting Revenue Leaders for a New Product
Michael Haenlein and Barak Libai, 2013 [13-101]
Uses agent-based modeling and data from a European cellular provider to assess the value of targeting high profit customers, or revenue leaders, for new product seeding.
 Working paper
2. To Launch or not to Launch in Recessions? Evidence from over 60 Years of the Automobile Industry
M. Berk Talay, Koen Pauwels, and Steven H. Seggie, 2012 [12-109]
Investigates new product survival rates in recession versus boom times in the context of the U.S. automotive industry, using data on 1,071 models launched between 1945 and 2008.
 Working paper
3. The Social Status of Innovators, Imitators, and Influentials in New Product Adoption: It’s Not Just about High versus Low
Yansong Hu and Christophe Van den Bulte, 2012 [12-106]
Examines the impact of social status on who is an early adopter, influential, or imitator, for innovations that have the potential to boost one’s social rank; documents that people of high status are most influential, but people of middle status are most likely to adopt early and be influenced by others.
 Working paper
4. Insider or Imitator: Consumer Identity and Product Trends Members Only
2011 [11-insfa2]
Why do some products catch on and spread like wildfire . . . and why do they fizzle out?
 Insights from MSI newsletter
5. Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration
Raghuram Iyengar, Christophe Van den Bulte, and Jeonghye Choi, 2011 [11-119]
Develops a framework to distinguish among contagion mechanisms in market settings; applies the framework to distinguish between learning about the product’s benefits and risks (“social learning”) and adherence to norms of proper behavior (“normative influence”).
 Working paper
6. Innovation Diffusion and New Product Growth
Eitan Muller, Renana Peres, and Vijay Mahajan, 2009 [09-601]
Develops a framework for understanding how diffusion occurs in today’s markets. Reviews classic and more recent diffusion models, and investigates the mechanisms that underlie new product growth—with particular attention to current market trends such as information proliferation, globalization, competition, social networks, and growth in service markets.
Relevant Knowledge Series
7. Diffusion Forecasts Using Social Interactions Data
Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia, 2009 [09-210]
Extends the discrete-time versions of the Bass Model, the Asymmetric Influence Model, and the Karmeshu-Goswami Model to incorporate data on social interactions; tests approach in two field studies.
 Special Report
8. Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, Yubo Chen, and Jinhong Xie, 2009 [09-110]
Using data from 45 markets, suggest that a pioneer’s survival (dis)advantage is jointly affected by network effects and two different types of product compatibility: cross-generation and within-generation.
 Working paper
9. The “Right” Consumers for the Best Concepts: Identifying and Using Emergent Consumers in Developing New Products
Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak, 2009 [09-106]
Develops and validates a scale to measure the construct of "emergent nature"; compares product concepts developed by consumers high in emergent nature with those developed by other consumers.
 Working paper
10. Functional Data Analysis: A New Approach for Predicting Market Penetration of New Products
Ashish Sood, Gareth M. James, and Gerard J. Tellis, 2008 [08-200]
Develops a new model called functional regression for predicting market penetration of new products using functional data analysis—and demonstrates its superior performance over Bass model using data on 760 categories from 21 products and 70 countries.
 Special Report
11. Modeling Global Spillover in New Product Takeoff
Yvonne van Everdingen, Stefan Stremersch, and Dennis Fok, 2008 [08-121]
Examines international spillover of foreign product introductions and takeoffs on a focal country’s time–to-takeoff; investigates how foreign clout, susceptibility to foreign influences, and inter-country distances moderate spillover effects for eight high-tech consumer products across 55 countries.
 Working paper
12. A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models
Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia, 2008 [08-103]
Combines traditional aggregate approach with the agent-based approach to describe and forecast the diffusion process of new products; uses model to enable a major consumer packaged goods (CPG) manufacturer to develop a theory-driven aggregate diffusion model and to calibrate this model shortly after launch using survey data.
 Working paper
13. Accelerating Market Acceptance in a Networked World Members Only
Gaia Rubera and T.N. Seshadri, 2007 [07-301]
Summarizes the proceedings of the Marketing Science Institute’s conference, “Accelerating Market Acceptance in a Networked World,” held March 14-16, 2007, in Los Angeles, California.
 Conference Summary
14. How Serial Innovators Navigate the Fuzzy Front End of New Product Development
Abbie Griffin, Nathan Hoffman, Raymond L. Price, and Bruce Vojak, 2007 [07-202]
Examines the "fuzzy front end" of new product development via in-depth interviews with individuals in large established firms who are "serial innovators," that is, associated with the development of a number of successful, frequently radical, new products.
 Special Report
15. Prerelease Forecasting via Functional Shape Analysis of the Online Virtual Stock Market
Natasha Foutz and Wolfgang Jank, 2007 [07-114]
Demonstrates how functional shape analysis, when applied to data from an online virtual stock market, can be used to forecast the movies’ release week box office.
 Working paper
16. The Branding of Next-generation Products
Marco Bertini, John T. Gourville, and Elie Ofek, 2007 [07-113]
Examines the effect of a firm’s naming strategy (i.e., a continuation of, or a deviation from, an established naming convention) on consumer perceptions of next-generation products.
 Working paper
17. As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products
David L. Alexander, John G. Lynch, Jr., and Qing Wang, 2007 [07-112]
Examines how consumers’ thinking about really new versus incrementally new products affects (1) their formation of long-term new-product purchase intentions and (2) the likelihood of follow-through on product purchase and use intentions.
 Working paper
18. Growth Acceleration across Technology Generations
Stefan Stremersch and Eitan Muller, 2007 [07-111]
Examines two early-diffusion metrics—time-to-takeoff and saddle occurrence—in 41 technology generations in 13 markets to gain insight into the relative importance of vintage and generation to diffusion acceleration.
 Working paper
19. What Drives Word-of-Mouth? Members Only
Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay, 2006 [06-inssua]
How do product originality and usefulness generate marketing buzz?
 Insights from MSI newsletter
20. Why Innovative New Products Fail Members Only
2006 [06-insspc]
Developers view their innovation as the “status quo” while consumers prefer the product they already use.
 Insights from MSI newsletter
21. Essential Readings in Marketing with 2006-2010 Update
Leigh McAlister, Ruth N. Bolton, and Ross Rizley, 2006 [06-601wu]
MSI's Essential Readings in Marketing and its update, New Advances in 2006-2010, offer a comprehensive overview of the critical milestones in marketing thought. Developed for academics, marketing researchers, and doctoral students, Essential Readings in Marketing collects over 250 abstracts of articles that have won marketing’s major research awards. Abstracts are organized by topics—among them, metrics linking marketing to financial performance, research tools, customer insight, and new media—and brief essays provide context and insight.
 Book
22. Essential Readings in Marketing
Edited by Leigh McAlister, Ruth N. Bolton, and Ross Rizley, 2006 [06-601]
Includes abstracts of over 200 award-winning papers in marketing, organized by research topic, with chapter introductions by the editors.
 Book
23. Asymmetric New Product Development: Are Gains Symmetric across Partners?
Kartik Kalaignanam, Venkatesh Shankar, and Rajan Varadarajan, 2006 [06-117]
Develops a model of the short-term changes in shareholder value of larger and smaller firms in NPD alliances; examines characteristics that might affect changes after alliance announcement.
 Working paper
24. New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Alina Sorescu, Venkatesh Shankar, and Tarun Kushwaha, 2006 [06-116]
Using a calendar-time portfolio methodology, identifies the timing and determinants of abnormal stock returns to the firm from new product preannouncements.
 Working paper
25. What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness
Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay, 2006 [06-111]
Explores how two dimensions of innovation—originality and usefulness—affect consumer word-of-mouth and, hence, the adoption of a new product.
 Working paper
26. Product Innovations, Advertising Spending, and Stock Returns
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, and Dominique M. Hanssens, 2006 [06-110]
Uses large-scale econometric analysis of the automobile industry to see how customer value creation (i.e., new product introductions) and customer value communication (i.e., advertising spending) lift stock returns by improving future cash flows.
 Working paper
27. What Drives New Product Success Across Europe? Members Only
2005 [05-inswb]
This study examines first-year purchases of new consumer packaged goods in four national markets.
 Insights from MSI newsletter
28. A New View of Technological Evolution Members Only
2005 [05-insspc]
Contrary to popular theory, new technologies don’t evolve along a simple S-curve.
 Insights from MSI newsletter
29. Understanding the Drivers of Radical Product Innovation Members Only
2005 [05-insspb]
What factors help firms develop products that are technologically novel and offer superior customer benefits?
 Insights from MSI newsletter
30. Customer Satisfaction and "Feature Fatigue" Members Only
2005 [05-insfa]
Can a feature-loaded product be too much of a good thing?
 Insights from MSI newsletter
31. Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust, 2005 [05-101]
In three studies, examines how consumers weigh product capability and product usability when evaluating products prior to use and when evaluating products after use.
 Working paper
32. Analogies and Imaginary Consumers: A Case Study of New Product Development
José Antonio Rosa, Steve Hoeffler, William Qualls, and Jonathan Bohlmann, 2004 [04-122]
Describes a qualitative study of the product development and evaluation process for a digital tablet and laptop computer integrated package.
 Working paper
33. Drivers of Technological Novelty and Superior Customer-Need Fulfillment in New Product Development
Stefan Wuyts and Shantanu Dutta, 2004 [04-117]
Investigates factors that generate technologically novel products and products that improve fulfillment of customers’ needs; focuses on roles of internal knowledge development and external knowledge sourcing.
 Working paper
34. The S-Curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?
Ashish Sood and Gerard J. Tellis, 2004 [04-116]
Examines product performance data for 23 technologies to shed light on the process of technological evolution.
 Working paper
35. What Drives New Product Success? An Investigation across Products and Countries
Katrijn Gielens and Jan-Benedict E. M. Steenkamp, 2004 [04-108]
Investigates cross-national generalizability of impact of key drivers (product, competitive environment, and consumer) on first-year sales of consumer packaged goods in U.K., France, Germany, and Spain.
 Working paper
36. Innovation: The Case of the Fosbury Flop
Jacob Goldenberg, Oded Lowengart, Shaul Oreg, Michael Bar-Eli, Shmuel Epstein, and Richard D. Fosbury, 2004 [04-106]
Examines the development of athlete Richard Fosbury's medal-winning high jump at the 1968 Olympics as a case study in innovation.
 Working paper
37. Does Distance Still Matter? Geographic Proximity in New Product Development
Shankar Ganesan, Alan J. Malter, and Aric Rindfleisch, 2003 [03-125]
Investigates 155 firms in U.S. optics industry to examine the role proximity plays in enhancing new product creativity and development speed.
 Working paper
38. Assessing the Impact of Dedicated New Product Development Resources on Firm Return on Investment
David H. Henard, M. Ann McFadyen, and Keven C. Malkewitz, 2003 [03-123]
Uses a longitudinal approach (22 firms over seven years) to examine the relationship between dedicated human and financial resources and return on investment
 Working paper
39. Cascades, Diffusion, and Turning Points in the Product Life Cycle
Peter N. Golder and Gerard J. Tellis, 2003 [03-120]
Develops a framework of the product life cycle that incorporates information on sales patterns and consumer price sensitivity, as well as theory about informational cascades. Includes metrics for predicting sales takeoff and slowdown.
 Working paper
40. Long-term Performance Impact of New Products and Promotions in the Auto Industry
Koen Pauwels, Jorge Silva-Risso, Shuba Srinivasan, and Dominique M. Hanssens, 2003 [03-110]
Uses time-series analyses to investigate the impact of new product introductions on revenue, income, and stock market performance in the auto industry; examines the impact of promotional incentives and compares with effects of new product introductions.
 Working paper
41. New Approaches for New Products Members Only
Gary Gebhart, Harikesh Nair, Sridhar Narayanan, and Jeff Shulman, 2003 [03-108]
Summarizes proceedings of MSI conference, "New Approaches for New Products" held May 1-2, 2003 in Chicago, Illinois.
 Conference Summary
42. Marketing Meets Design Members Only
Lily Just and Rommel Salvador, 2003 [03-102]
Summarizes the proceedings of conference on "Marketing Meets Design," co-sponsored by the Marketing Science Institute and the Yaffe Center at the University of Michigan, held January 16-17, 2003, in New Orleans, Louisiana.
 Conference Summary
43. The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Gerard J. Tellis, Stefan Stremersch, and Eden Yin, 2002 [02-121]
Uses data on 137 products in 10 categories across 16 European countries to examine new product takeoff, including inter-country differences in time-to-takeoff and impact of "waterfall" (sequential) versus "sprinker" (simultaneous) introduction strategies.
 Working paper
44. Customer Expectations' Management and Optimal Firm Behavior for New Products
Praveen Kopalle and Donald R. Lehmann, 2002 [02-115]
Develops a model to determine the optimal level of advertised quality to maximize current and future profits.
 Working paper
45. The Market Evolution and Sales Take-off of Product Innovations
Rajshree Agarwal and Barry L. Bayus, 2002 [02-111]
Examines how price decreases and new firm entry (and the resulting outward shifts in the demand curve) affect initial sales take-off time for product innovations.
 Working paper
46. From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success
Tal Garber, Jacob Goldenberg, Barak Libai, and Eitan Muller, 2002 [02-106]
Develops a model that uses spatial distribution of sales data to obtain a predictive assessment of the success of a new product shortly after launch time.
 Working paper
47. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products Members Only
Rajesh Sethi, Daniel C. Smith, and C. Whan Park, 2001 [01-112]
Examines how new product innovativeness is affected by the characteristics of a cross-functional development team and contextual influences on the team, based on survey of 141 teams in consumer goods industry.
 Working paper
48. Ready, Set, Go! Creativity, Innovation, and New Products Members Only
Amar Cheema and Barney Pacheco, 2000 [00-113]
Summarizes nine presentations on how to convert firms' understanding of emerging customer needs into innovative products that will succeed in the marketplace.
 Conference Summary
49. A Model-Based Approach for Planning and Developing a Family of Technology-Based Products
V. Krishnan, Rahul Singh, and Devanath Tirupati, 2000 [00-105]
Develops a model that integrates customer-demand and development-cost information in order to capture the costs and benefits of platform-based development of technology-based products.

Reprinted with permission from Manufacturing & Service Operations Management 1 (2), 1999, 132-56.

 Working paper
50. Rewarding Crossfunctional Product Development Teams for Optimal Performance: A Study of High Tech Industries
Shikhar Sarin and Vijay Mahajan, 1999 [99-122]
Examines how reward structures—i.e., equal vs. inequal distribution and process-based vs. outcome-based rewards—affect the performance of crossfunctional product development teams.
 Working paper
51. Innovative Market Research for Breakthrough Product Design Members Only
Kirk Damon Aiken, 1999 [99-113]
This report summarizes the proceedings of the Marketing Science Institute's conference on "Innovative Market Research for Breakthrough Product Design" held March 4-5, 1999, in Seattle, Washington. The presentations offer market research techniques to understand consumers' relationships to products, and to bring insights about consumers into the product development process.
 Conference Summary
52. The Primacy of the Idea Itself as a Predictor of New Product Success
Jacob Goldenberg, Donald R. Lehmann, and David Mazursky, 1999 [99-110]
Develops a framework for the early analysis of new products based on the success potential embodied in the product idea and on the circumstances that exist at the stage of idea formation. MSI Best Paper Award Winner.
 Working paper
53. Information Support for New Product Development Teams
Ramesh Sharda, Gary L. Frankwick, , Atul, Deosthali, and Ron Delahoussaye, 1999 [99-108]
Describes an information support system that facilitates information sharing in the new product development process; examines its implementation at a major computer hardware manufacturer.
 Working paper
54. Managing Consumer Motivation and Learning: Harnessing the Power of Curiosity for Effective Advertising Strategies
Satya Menon and Dilip Soman, 1999 [99-100]
Uses a simulated-Internet experiment to demonstrate that generating consumer curiosity and curiosity-based thinking via interactive advertising can enhance consumers' information acquisition, learning, and evaluation of a new product.
Working paper
55. Stuck in the Past: Why Managers Persist with New Product Failures
Eyal Biyalagorsky, William Boulding, and Richard Staelin, 1998 [98-130]
Examines the phenomenon of escalation bias in the context of managing new product development; tests a model of how a manager makes a decision and reevaluates that decision in light of new knowledge.
 Working paper
56. Marketing Spending for New Product Introduction: Entrant Strategy and Incumbent Response
Venkatesh Shankar, 1998 [98-129]
Examines the determinants (i.e., entrant, incumbent, and market/industry environment characteristics) of both new product introduction strategies and incumbent response strategies. Provides a profile of the most aggressive and passive entrants and incumbents.
 Working paper
57. Management Control of Product Development Projects
Joseph Bonner, Robert W. Ruekert, and Orville C. Walker, Jr., 1998 [98-120]
Examines the tension between team empowerment and management control over new product development projects; uses data from 97 projects across a variety of industries.
 Working paper
58. Organizational Capacities for Sustained Product Innovation
Deborah Dougherty, 1998 [98-118]
Develops new constructs defining the work of innovation within an organization; explores the organizational capacities of a variety of companies that range in their innovative abilities in order to articulate how to organize for sustained product innovation.
 Commentary
59. Using Conjoint Analysis to Help Design Product Platforms
William L. Moore, Jordan L. Louviere, and Rohit Verma, 1998 [98-113]
Demonstrates how conjoint analysis can be used to improve product platform decisions by combining demand-side forecasting methods and supply-side cost estimates. Using two product lines in electronic test equipment market, develops optimal design software that finds a profit-maximizing configuration of product features.
 Working paper
60. Preproduction Market Potential Assessment of Innovative Consumer Products
Rajiv Grover and Muammer Ozer, 1998 [98-104]
Proposes a method that uses expert decision makers to infer individual purchase probabilities—and hence, market potential—for innovative consumer products at the concept stage of development.
 Working paper
61. Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
Peter N. Golder and Gerard J. Tellis, 1997 [97-127]
Analyzes takeoff-or dramatic increase in sales-in really new consumer durables. Examines time-to-takeoff as well as price reduction, nominal price, and penetration at takeoff. Offers a model for predicting takeoff one year ahead and at product's introduction.
 Working paper
62. A Different Game: Really New Products, Evolving Markets, and Responsive Organizations Members Only
Page Moreau, 1997 [97-118]
Summarizes 10 presentations on the development of really new products including organizational challenges, generating and refining breakthrough concepts, understanding market response and evolution, and building responsive organizations.
 Conference Summary
63. Antecedents and Consequences of Marketing Managers' Conflict-handling Behaviors: A Five-country Comparative Study and Strategic Implications
X. Michael Song, Jinhong Xie, and Barbara Dyer, 1997 [97-116]
Investigates the impact of marketing managers' conflict-handling behaviors on cross-functional integration in new product development, as well as the impact of organizational structures and management styles on those behaviors. Uses data from companies in Japan, Taiwan, Hong Kong, the United States, and the United Kingdom.
 Working paper
64. Organizational Team Learning for Really New Product Development
Gary S. Lynn, 1997 [97-113]
Examines team learning patterns in 13 successful and unsuccessful new product projects in three companies from 1977 to the mid-1990s.
 Working paper
65. Organizational Improvisation in New Product Development
Anne S. Miner, Christine Moorman, and Paula Bassoff, 1997 [97-110]
Investigates organizational improvisation by observing new product development projects in two firms over a period of ten months; describes short- and long-term improvisational outcomes.
 Working paper
66. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options
Wayne S. DeSarbo, Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt, 1996 [96-122]
Describes a model that enables marketers to analyze consumer purchase intentions, and define market segments and specific bundles of new product/service options those segments will likely select; provides a commercial application using pick-any data.
 Working paper
67. The Effect of R&D-Manufacturing-Marketing Integration on New Product Performance in Japanese and U.S. Firms: A Contingency Perspective
X. Michael Song and Jinhong Xie, 1996 [96-117]
Investigates the extent to which cross-functional integration between R&D, manufacturing, and marketing contributes to the success of new product development projects across countries and across project types.
 Working paper
68. The Birth, Life, and Death of a Cross-Functional New Product Design Team
Michael A. Hitt, Robert D. Nixon, Robert E. Hoskisson, and Rahul Kochhar, 1996 [96-111]
Tracks a cross-functional new product design team over time to identify characteristics that influenced the team's effectiveness.
 Working paper
69. What Does It Take to Take Advantage of Product Innovation?
Deborah Dougherty and Sarah M. Corse, 1996 [96-109]
Identifies the skills, know-how, and orientations that underlie successful new product development, as well as barriers to connecting new products to the rest of the organization.
 Working paper
70. Using Mini-Concepts to Identify Opportunities for Really New Product Functions
Jeffrey F. Durgee, Gina Colarelli O'Connor, and Robert W. Veryzer, 1996 [96-105]
Describes a new method for identifying new consumer or industrial product functions using novel verb-object combinations.
 Working paper
71. Organizational Innovation for Effective New Product Development Members Only
Rajesh Chandy and Anne Stringfellow, 1995 [95-120]
Summarizes 12 presentations on the new product development process, including work on factors that contribute to its success and on the management of cross-functional development teams.
 Conference Summary
72. Modeling and Measuring Product Development Cycle Time Across Industries
Abbie Griffin, 1995 [95-117]
Develops a model that measures the impact of project, process, firm, and industry factors on the length of product development cycle time (in months). MSI Best Paper Award Winner
 Working paper
73. Walking the Tightrope: Improvisation and Information Use in New Product Development
Christine Moorman and Anne S. Miner, 1995 [95-101]
Examines the tradeoff between planning and improvisation. Defines how information use affects the occurrence and effectiveness of organizational improvisation in new product actions.
 Working paper
74. And Now for Something Completely Different: Really New Products Members Only
Marjorie Adams and Joe LaCugna, 1994 [94-124]
Summarizes presentations dealing with the challenges involved in developing and introducing really new products.
 Conference Summary
75. Integrating Mechanisms for Marketing and R&D
Abbie Griffin and John R. Hauser, 1994 [94-116]
Explores the challenges of integrating marketing and R&D activities; helps firms understand how cross-functional integration affects product development, describes techniques for achieving integration, and proposes a framework for future research.
 Commentary
76. Measuring Product Development Time to Improve the Development Process
Abbie Griffin, 1993 [93-118]
Argues that firms must study and quantify their current product development processes and cycle times before implementing programs to reduce these cycle times; offers a set of measures that firms can use to better understand and evaluate their product development performance.
 Working paper
77. A Knowledge-Based Approach for Screening Product Innovations
Sundaresan Ram and Sudha Ram, 1993 [93-107]
Describes the role that expert systems can play in helping companies decide whether to approve, reevaluate, or reject new product and service ideas.
 Working paper
78. New Product Models: Practice, Shortcomings, and Desired Improvements
Vijay Mahajan, 1991 [91-125]
Reports the results of an assessment of new product models in supporting and improving the new product development process at 69 firms.
 Working paper
79. Roles for Research and Models in Improving New Product Development Members Only
Bruce Weinberg, 1990 [90-120]
Summarizes conference presentations focusing on current industry practices in selecting and using new product models and methods.
 Conference Summary
80. The Role of Distribution in the Diffusion of New Durable Consumer Products
J. Morgan Jones and Charlotte H. Mason, 1990 [90-110]
Develops a mathematical model to analyze the retailer adoption process and how it affects and is affected by the consumer adoption process.
 Working paper
81. Improving the New Product Development Process Members Only
Stephen J. S. Holden, 1989 [89-122]
Summarizes four presentations addressing customer satisfaction, continuous innovation, and leadership commitment issues.
 Conference Summary
82. Interpretive Barriers to Successful Product Innovation
Deborah Dougherty, 1989 [89-114]
Identifies specific organizational and social factors that impede interdepartmental collaboration on new products and suggests ways of overcoming them.
 Working paper
83. The Impact of New Product Introductions on the Market Value of Firms
Paul K. Chaney, Timothy M. Devinney, and Russell S. Winer, 1989 [89-105]
Demonstrates the usefulness of a financial economics technique—event study methodology—in a marketing application.
 Working paper
84. Prelaunch Forecasting of New Automobiles: Models and Implementation
Glen L. Urban, John R. Hauser, and John H. Roberts, 1989 [89-104]
A model provides detailed dynamic forecasts based on customer information, diffusion, and production constraints.
 Working paper
85. Pretest Market Models: A Critical Evaluation
Allan D. Shocker and William G. Hall, 1986 [86-107]
Discusses concept of pretest market models; compares and contrasts four of the most commonly used models.
 Special Report
86. Perceptual Maps and the Optimal Location of New Products
Richard Schmalensee and Jacques-François Thisse, 1986 [86-103]
Builds on three areas of research perceptual mapping in marketing, modeling of markets with differentiated products in economics, and location theory in operations research to specify mathematically an approach to selecting optimal new product designs.
 Working paper
87. Novel Product Concepts from Lead Users: Segmenting Users by Experience
Eric von Hippel, 1984 [84-109]
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
 Working paper

Browse by different subject