Insights from MSI
Satisfaction Surveys and Customer Purchase Behavior
This study will prompt managers to consider survey-based consumer research in a new light.
A New View of Technological Evolution
Contrary to popular theory, new technologies don’t evolve along a simple S-curve.
Understanding the Drivers of Radical Product Innovation
What factors help firms develop products that are technologically novel and offer superior customer benefits?
What Consumers Like in Mass Customization
This study examines the central tradeoff of mass customization: increased customer choice versus increased complexity.
Comments from membersPlease login to view and/or submit comments