Insights from MSI

Insights from MSI (Spring 2005)

Satisfaction Surveys and Customer Purchase Behavior
2005  [05-insspd]
This study will prompt managers to consider survey-based consumer research in a new light.

A New View of Technological Evolution
2005  [05-insspc]
Contrary to popular theory, new technologies don’t evolve along a simple S-curve.

Understanding the Drivers of Radical Product Innovation
2005  [05-insspb]
What factors help firms develop products that are technologically novel and offer superior customer benefits?

What Consumers Like in Mass Customization
2005  [05-insspa]
This study examines the central tradeoff of mass customization: increased customer choice versus increased complexity.

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